JONBUR Research · Update note
Hite Jinro · 000080 · Food & Beverage
Hite Jinro: Model Fair Value Estimate Rises 70% as Discount Rate Falls to 6.0%
Why this report
Written after:
- Model fair value changeModel estimate of fair value moved +70% (₩15,415 → ₩26,247 per share)Oct 22, 2026
The model estimate of fair value for Hite Jinro rose 70% to ₩26,247 per share from ₩15,415, while the share price is ₩16,060. The change comes from the model's assumptions, not from a new company filing, so it changes the valuation picture more than the business picture.
Written Oct 21, 2026 · Data as of Oct 20, 2026 · 0 views
This is not financial advice. The report does not recommend buying or selling anything.
What happened
On 2026-10-22 the model estimate moved from ₩15,415 to ₩26,247 per share, a rise of 70%. No filings or other company events accompany this change, and no smaller recent events are listed as background.
The financial base is unchanged: trailing figures to H1 2026 show revenue of ₩2.45T, operating income of ₩166.0B (6.8% margin), net income of ₩47.1B (1.9% margin) and free cash flow of ₩55.1B. The visible difference in the model is the discount rate, now 6.0% against 7.1% in the previous report. The bear case is now ₩5,150 (previously ₩3,373) and the bull case is ₩66,872 (previously ₩37,193).
The share price closed at ₩16,060 on 2026-10-20, up 8.1% over one month and down 14.9% over one year, against ₩15,710 at the time of the previous report.
What it changes for the thesis
The previous report described a stable but slow-growing business with thin profitability and a model estimate close to the share price. Nothing in the data changes that description: revenue is still roughly flat around ₩2.4T to ₩2.6T, net margin is 1.9% and ROE is 4.1%.
The open points from that report remain: weak earnings conversion, leverage (liabilities are 172.6% of equity, borrowings ₩920.9B against cash of ₩193.6B) and the production suspension disclosed on 2026-09-09, for which no details are available here. Foreign ownership has risen to 8.4% from 6.6% sixty days ago, which is a modest supportive sign. The short balance is 1.8%.
What it changes for the valuation
The model now gives a base estimate of ₩26,247 per share, with a bear case of ₩5,150 and a bull case of ₩66,872. Previously the base was ₩15,415, with a range of ₩3,373 to ₩37,193. This is a model estimate based on the assumptions shown, not a target or a reason to act.
The base estimate is now about 63% above the ₩16,060 price, whereas before it was close to the price. Because the earnings inputs are the same, the shift reflects mainly the lower discount rate. That shows how sensitive a five-year discounted cash flow is to this one assumption, especially for a company with thin margins. The range is even wider than before.
Current multiples are P/E 23.9, P/B 1.0, EV/EBITDA 6.5 and dividend yield 4.4%. The P/E remains above most listed peers shown (Orion 10.6, Nongshim 12.7, Otoki 18.0, Samyang Foods 18.9).
Closing view
The 70% move in the model estimate is large, but it is driven by a change in model assumptions rather than by new information about the company's operations or earnings. The business data are unchanged from the previous report: steady sales, low net profitability, leverage and an unexplained production suspension. The wider bear-to-bull range means the estimate carries little precision, and the gap to the share price should be read with that in mind. This is a summary of the evidence, not a recommendation.
Model estimate of fair value
- Bear
- ₩5,150
- -68%
- Base
- ₩26,247
- +66%
- Bull
- ₩66,872
- +322%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Base case of the 5-year discounted cash flow model on the stock's Valuation tab (statements TTM to H1 2026; discount rate 6%). Bear and Bull move the main assumptions by fixed steps. See and change the assumptions
Filings and data used
- Transactions of Goods and Services with Affiliated Companies Held by the Same PersonSep 29, 2026
- Transactions of Goods and Services with Affiliated Companies Held by the Same PersonSep 29, 2026
- Transactions of Goods and Services with Affiliated Companies Held by the Same PersonSep 29, 2026
- Production Suspension (Voluntary Disclosure)Sep 9, 2026
- Disclosure on Large Business Group Status [Quarterly Disclosure (For Individual Company)]Aug 28, 2026
- Half-year report (Jun 2026)Aug 13, 2026
- Matters Concerning Payment Amounts by Payment Method and Payment Period, and Dispute Mediation BodiesAug 13, 2026
- Disclosure Related to Sustainability Management Report, etc. (Voluntary Disclosure)Jul 8, 2026
- Transactions of Goods and Services with Affiliated Companies Held by the Same PersonJun 29, 2026
- Transactions of Goods and Services with Affiliated Companies Held by the Same PersonJun 29, 2026
- Insider shareholding reportJun 10, 2026
- Change in largest shareholder's holdingsJun 8, 2026
- Hite Jinro launches limited-edition 'Jinro Bokbunja'… uses stock aged 10 yearsOct 19, 2026
- Who ordered delivery to the police station?… Hite Jinro's 'Thank-You Snack Truck' cheers on safety heroesOct 16, 2026
- Hite Jinro sends snack trucks to 2,918 Chungnam police officers following firefightersOct 16, 2026
- [MK Golden Cross Breakout Stocks: Hite Jinro (000080) & LG Uplus (032640)]Oct 16, 2026
- Hite Jinro runs 'Thank-You Snack Truck' for Chungnam police officers, conveying gratitude and encouragementOct 16, 2026
- [Notice] Hite Jinro Obtains International Certification for Compliance Management SystemOct 15, 2026
- "Assessing Compliance Risks in Advance" Hite Jinro Obtains International Standard CertificationOct 15, 2026
- Daily prices up to 2026-10-20
- Financial statements, trailing 12 months as of H1 2026
- Our fair value model, statements as of TTM to H1 2026
Report history
Source: KRX statistical information