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JONBUR Research · Initiation

You're reading an earlier report from Oct 13, 2026. See the latest report

Hotel Shilla · 008770 · Retail & Trade

Hotel Shilla: Thin Margins, Losses and a Share Price Near Its 52-Week Low

Why this report

Start of coverage: one of the 300 largest companies, written once its financial statements were in.

Hotel Shilla's shares closed at ₩38,250 on 2026-10-12, down 23.1% over three months and just above the 52-week low of ₩38,150. Filed statements show revenue of ₩4.1T over the trailing twelve months to H1 2026, but an operating margin of 2.2% and a net loss of ₩138.3B.

Written Oct 13, 2026 · Data as of Oct 12, 2026 · 0 views

This is not financial advice. The report does not recommend buying or selling anything.

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Thesis

The data supports a picture of a business with large revenue but very little profit. Revenue has recovered from ₩3.6T in 2023 to ₩4.1T on a trailing basis, yet operating income has stayed small and net income has been negative in three of the last four years. The share price has fallen 23.3% over one year, which is consistent with this weak earnings record.

What the data does not show: no model fair value is available, no investor flow, foreign ownership or short balance data is provided, and there are no news headlines. Reasons for the losses are not given in the data, so they cannot be explained here. Recent filings include an amended treasury share sale decision and changes in the largest shareholder's holdings, but the data gives no detail on their size or purpose.

Business overview

Hotel Shilla is listed on KOSPI in the Retail & Trade sector. It was founded on 1973-05-09 and listed on 1991-03-12, with 39,248,121 listed shares and a market capitalization of about ₩1.5T. The CEO is listed as 이부진. Revenue history from filings: ₩3.78T in 2021, ₩4.92T in 2022 (+30.2%), ₩3.57T in 2023 (-27.5%), ₩3.95T in 2024 (+10.6%) and ₩4.07T in 2025 (+3.1%). Revenue is volatile from year to year. The data does not break down business lines.

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Model estimate of fair value

The valuation model has no estimate for this company yet (not enough data, or no positive value with the base case).

Filings and data used

Report history

  1. Oct 28, 2026Update noteEarningsHotel Shilla Q3 Preliminary Results: Operating Profit ₩55.2B and Return to Net Profit
  2. Oct 28, 2026Update noteNewsHotel Shilla Reports Q3 Operating Profit of ₩55.2B, Up 382.4% Year on Year
  3. Oct 13, 2026InitiationStart of coverage (300 largest)Hotel Shilla: Thin Margins, Losses and a Share Price Near Its 52-Week Low

Built only from jonbur's own data: prices and investor flows, filed financial statements and filings, and news headlines. Disclosed (filed) data is labelled as such. Written by AI and may contain mistakes.

This is not financial advice. The report does not recommend buying or selling anything.

Source: KRX statistical information