JONBUR Research · Update note
Golfzon · 215000 · Software
Golfzon: Model Fair Value Estimate Rises 40% to ₩149,319 per Share, No New Filing Behind It
Why this report
Written after:
- Model fair value changeModel estimate of fair value moved +40% (₩106,654 → ₩149,319 per share)Oct 22, 2026
The model's base estimate for Golfzon rose 40% to ₩149,319 per share from ₩106,654, while the share price is ₩35,400. No new company filing explains the change, so it mainly reflects a model input change, and the cause is not given in the data.
Written Oct 21, 2026 · Data as of Oct 20, 2026 · 0 views
This is not financial advice. The report does not recommend buying or selling anything.
What happened
On 2026-10-22 the model's base fair value moved from ₩106,654 to ₩149,319 per share, a rise of 40%. The bear case moved from ₩70,962 to ₩104,202 and the bull case from ₩165,816 to ₩223,347. The method is unchanged: a 5-year discounted cash flow at a 7.5% rate, based on trailing figures to H1 2026.
No filing excerpts were provided with this event, and the recent filing list shows nothing newer than the half-year report of 2026-08-14. The data does not say what drove the change in the model's inputs. The same trailing period (H1 2026) is used before and after, which shows the revision is not due to new reported results. The data also does not show whether the change came from cash flow assumptions or from the share count or net cash inputs.
One news item may be relevant background: on 2026-10-21 Maeil Business Newspaper reported that CL is seeking to acquire Golfzon County at a ₩1.7T valuation. This is a press report only. The data gives no confirmation from the company, and it is unclear whether this concerns Golfzon itself or a related business. It is not established as a cause of the model change.
The share price closed at ₩35,400 on 2026-10-20, up 0.4% over one month, down 9.1% over three months and down 40.5% over one year. The 52-week low is ₩34,000.
What it changes for the thesis
The previous report (2026-10-18) described a business that has contracted from its 2022 peak, with revenue down 9.5% in 2024 and 22.1% in 2025, and trailing operating margin of 9.5%. Those facts are unchanged. Trailing revenue is ₩445.4B, operating income ₩42.2B and net income ₩19.8B, all as before.
The balance sheet points are also the same: borrowings of ₩1.4B against cash of ₩88.3B and trailing free cash flow of ₩52.4B. Foreign ownership has fallen further, to 15.0% from 19.3% sixty days ago, compared with the 16.3% cited earlier, and foreigners were net sellers of ₩1.8B over 20 days. A higher model value does not alter the evidence of declining revenue and margins, so the earlier thesis stands without change.
What it changes for the valuation
The model now gives a base estimate of ₩149,319 per share, with a bear case of ₩104,202 and a bull case of ₩223,347. The previous figures were ₩106,654 base, ₩70,962 bear and ₩165,816 bull. This is a model estimate based on the assumptions shown, not a target or a signal to buy or sell.
Even the new bear case is about three times the ₩35,400 share price. A 40% revision with no new reported results shows how sensitive the model is to its inputs, especially given falling revenue and margins. The gap between model and market has widened, but the data does not show that the market view has changed.
Market multiples are unchanged in substance: 11.2x earnings, 0.5x book and 0.5x sales, with a dividend yield of 11.3%. The enterprise value shown is now about ₩58.6B, against about ₩134.3B in the previous report, a difference the data does not explain. EV/EBITDA is not available.
Closing view
The event is a change in a model output, not a change in the company's reported results. Revenue, margins and returns remain well below their 2022 levels, and the share price is still near its 52-week low. The higher fair value range shows how much the estimate depends on cash flow assumptions that the recent trend has not confirmed. The press report about a possible deal at a ₩1.7T valuation is unverified in the data and its link to the listed company is unclear. Later filings will show whether results are stabilizing and whether any transaction is confirmed.
Model estimate of fair value
- Bear
- ₩104,202
- +210%
- Base
- ₩149,319
- +344%
- Bull
- ₩223,347
- +564%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Base case of the 5-year discounted cash flow model on the stock's Valuation tab (statements TTM to H1 2026; discount rate 7.5%). Bear and Bull move the main assumptions by fixed steps. See and change the assumptions
Filings and data used
- Half-year report (Jun 2026)Aug 14, 2026
- Preliminary earnings (consolidated)Jul 31, 2026
- Quarterly report (Mar 2026)May 15, 2026
- Preliminary earnings (consolidated)Apr 30, 2026
- Corporate value-up planMar 30, 2026
- Annual general meeting resultsMar 27, 2026
- Change of CEOMar 27, 2026
- Report on Appointment, Dismissal, or Mid-Term Resignation of Independent DirectorsMar 27, 2026
- Amended attachment: Audit report submittedMar 19, 2026
- Annual report (Dec 2025)Mar 19, 2026
- Notice of Reason for Concentrated Shareholders' Meeting DateMar 12, 2026
- Shareholders' meeting calledMar 12, 2026
- [Exclusive] CL, Seeking to Acquire Golfzon County at ₩1.7 Trillion ValuationOct 21, 2026
- Golfzon Culture Foundation Donates Daily Necessities to Vulnerable Groups in Donggu, DaejeonOct 20, 2026
- Golfzon Commerce Announces September Golf Equipment Sales RankingsOct 15, 2026
- 'Financial and golf-linked benefits'... Golfzon and Lotte Card join handsOct 14, 2026
- Golfzon Lotte partner card offers up to 30% off at Golfzon ParkOct 14, 2026
- Daily prices up to 2026-10-20
- Financial statements, trailing 12 months as of H1 2026
- Our fair value model, statements as of TTM to H1 2026
Report history
Source: KRX statistical information