Daesang대상
001680 · KOSPI · ₩001680 · 대상
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩58,905
vs the current price (₩16,400)
- Enterprise value
- ₩2.9T
- Equity value
- ₩2.1T
- WACC
- 5.5%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 259% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩16,400, the model needs an operating margin of 2.2% every year (it uses 3.8%).
- Or revenue growth −19.4 points a year higher than assumed in each of the 5 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- —
- Base
- ₩58,905
- +259.2%
- Bull
- ₩193,992
- +1,082.9%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (3.8%).
Revenue growth
- 2.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (2.5% a year, annual reports), fading to 3% by year 5.
- 2.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (2.5% a year, annual reports), fading to 3% by year 5.
- 2.8%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (2.5% a year, annual reports), fading to 3% by year 5.
- 2.9%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (2.5% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (2.5% a year, annual reports), fading to 3% by year 5.
Business
- 3.8%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 3%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 3.8%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 10.5%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.14, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩4.5T
- Net debt (borrowings and leases − cash and deposits)
- ₩768B
- + Stakes and investments
- ₩22B
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩28B
- Shares
- 36,018,248
- incl. 1,370,223 preferred
- Share price
- ₩16,400
- Market cap
- ₩588B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩4.1T | ₩4.3T | ₩4.4T | ₩4.6T | ₩4.7T | ₩4.8T | ₩5T | ₩5.1T |
| Growth | 0.6% | 3.6% | 3.4% | 2.5% | 2.6% | 2.8% | 2.9% | 3.0% |
| EBIT | ₩124B | ₩177B | ₩169B | ₩174B | ₩179B | ₩184B | ₩189B | ₩195B |
| EBIT margin | 3.0% | 4.2% | 3.8% | 3.8% | 3.8% | 3.8% | 3.8% | 3.8% |
| After-tax EBIT | ₩90B | ₩128B | ₩123B | ₩126B | ₩130B | ₩133B | ₩137B | ₩141B |
| + Depreciation | — | — | — | ₩137B | ₩141B | ₩145B | ₩149B | ₩154B |
| − Capital spending | ₩188B | ₩151B | ₩141B | ₩174B | ₩179B | ₩184B | ₩189B | ₩195B |
| − Working capital | −₩208B | ₩65B | −₩358B | ₩12B | ₩13B | ₩14B | ₩15B | ₩16B |
| Free cash flow | — | — | — | ₩78B | ₩79B | ₩81B | ₩83B | ₩84B |
| Discount factor | — | — | — | 0.948 | 0.898 | 0.851 | 0.807 | 0.765 |
| Present value | — | — | — | ₩74B | ₩71B | ₩69B | ₩67B | ₩65B |
Terminal value ₩3.3T, worth ₩2.6T today: 88% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩30,646 a share)Now 0.54× | ₩15,4760.50× | ₩17,7430.58× | ₩20,9110.68× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩2,058 a share)Now 7.97× | ₩12,2045.93× | ₩17,3508.43× | ₩22,47610.9× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 4.5% | ₩65,344 | ₩76,541 | ₩92,167 | ₩115,516 | ₩154,235 |
| 5.0% | ₩54,028 | ₩62,075 | ₩72,771 | ₩87,695 | ₩109,997 |
| 5.5% | ₩45,231 | ₩51,224 | ₩58,905 | ₩69,115 | ₩83,362 |
| 6.0% | ₩38,199 | ₩42,787 | ₩48,505 | ₩55,833 | ₩65,572 |
| 6.5% | ₩32,451 | ₩36,042 | ₩40,417 | ₩45,867 | ₩52,853 |
Now (TTM)
- Market cap
- ₩568B
- Enterprise value
- ₩1.3T
- P/E
- —
- P/B
- 0.5×
- P/S
- 0.1×
- EV/EBITDA
- —
- Dividend yield
- 5.2%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩21,050 | ₩19,190 | ₩20,750 | ₩21,900 | ₩23,300 |
| Market cap | ₩729B | ₩665B | ₩719B | ₩759B | ₩807B |
| P/E | — | 7.0× | 10.7× | 9.1× | 5.6× |
| P/B | 0.7× | 0.5× | 0.5× | 0.6× | 0.7× |
| P/S | 0.2× | 0.2× | 0.2× | 0.2× | 0.2× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 4.0% | 4.4% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Daesang | — | 0.5× | 0.1× | — | 5.2% |
| Samyang Foods | 18.4× | 5.9× | 3.3× | — | 0.4% |
| Orion | 10.5× | 1.1× | 1.2× | 5.3× | 3.1% |
| CJ Cheiljedang | — | 0.3× | 0.1× | — | 3.5% |
| Nongshim | 12.0× | 0.8× | 0.7× | — | 1.5% |
| Otoki | 16.9× | 0.6× | 0.3× | — | 2.9% |
| Hite Jinro | 23.0× | 0.9× | 0.4× | 6.3× | 4.5% |
| Similar companies (median) | 16.9× | 0.9× | 0.5× | 5.8× | 3.0% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Daesang / 대상 / 001680 / KRX:001680
Source: KRX statistical information