Choheung조흥
002600 · KOSPI · ₩002600 · 조흥
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩493,912
vs the current price (₩139,300)
- Enterprise value
- ₩218B
- Equity value
- ₩296B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 255% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩139,300, the model needs an operating margin of 2.0% every year (it uses 4.3%).
- In the projection, spending on equipment, software and working capital takes most or all of the after-tax operating profit, so free cash flow is thin. Companies that invest heavily often look like this until spending slows.
- Today's P/E is 38.1× against a typical 13.7× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩182,940
- +31.3%
- Base
- ₩493,912
- +254.6%
- Bull
- ₩1,073,401
- +670.6%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (4.3%).
Revenue growth
- 14.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (14.6% a year, annual reports), fading to 3% by year 5.
- 11.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (14.6% a year, annual reports), fading to 3% by year 5.
- 8.8%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (14.6% a year, annual reports), fading to 3% by year 5.
- 5.9%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (14.6% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (14.6% a year, annual reports), fading to 3% by year 5.
Business
- 4.3%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 2.5%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 3.2%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 33.6%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.08, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩500B
- Net debt (borrowings and leases − cash and deposits)
- −₩78B
- Shares
- 600,000
- Share price
- ₩139,300
- Market cap
- ₩84B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩406B | ₩428B | ₩488B | ₩573B | ₩640B | ₩696B | ₩737B | ₩759B |
| Growth | 25.3% | 5.5% | 14.0% | 14.6% | 11.7% | 8.8% | 5.9% | 3.0% |
| EBIT | ₩16B | ₩21B | ₩19B | ₩25B | ₩28B | ₩30B | ₩32B | ₩33B |
| EBIT margin | 3.9% | 4.9% | 3.8% | 4.3% | 4.3% | 4.3% | 4.3% | 4.3% |
| After-tax EBIT | ₩11B | ₩15B | ₩14B | ₩18B | ₩20B | ₩22B | ₩23B | ₩24B |
| + Depreciation | — | — | — | ₩14B | ₩16B | ₩17B | ₩18B | ₩19B |
| − Capital spending | ₩8.9B | ₩9B | ₩25B | ₩18B | ₩20B | ₩22B | ₩24B | ₩24B |
| − Working capital | −₩32B | −₩36B | ₩11B | ₩25B | ₩23B | ₩19B | ₩14B | ₩7.4B |
| Free cash flow | — | — | — | −₩11B | −₩7B | −₩2.1B | ₩4B | ₩11B |
| Discount factor | — | — | — | 0.932 | 0.868 | 0.809 | 0.754 | 0.703 |
| Present value | — | — | — | −₩9.9B | −₩6.1B | −₩1.7B | ₩3B | ₩7.7B |
Terminal value ₩320B, worth ₩225B today: 103% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩244,761 a share)Now 0.57× | ₩140,8510.58× | ₩171,8260.70× | ₩205,0850.84× |
| Price / earnings (last 12 months: ₩3,660 a share)Now 38.1× | ₩26,0927.13× | ₩50,27213.7× | ₩245,17067.0× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩7,735 a share)Now 18.0× | ₩55,1437.13× | ₩106,24413.7× | ₩518,13767.0× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩567,984 | ₩584,065 | ₩603,517 | ₩627,664 | ₩658,639 |
| 6.8% | ₩519,642 | ₩530,316 | ₩542,891 | ₩558,031 | ₩576,745 |
| 7.3% | ₩479,184 | ₩486,042 | ₩493,912 | ₩503,107 | ₩514,091 |
| 7.8% | ₩444,866 | ₩448,987 | ₩453,565 | ₩458,731 | ₩464,667 |
| 8.3% | ₩415,424 | ₩417,553 | ₩419,792 | ₩422,172 | ₩424,732 |
Now (TTM)
- Market cap
- ₩84B
- Enterprise value
- ₩4.9B
- P/E
- 38.1×
- P/B
- 0.6×
- P/S
- 0.2×
- EV/EBITDA
- —
- Dividend yield
- 4.3%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩160,000 | ₩172,900 | ₩172,800 | ₩202,500 | ₩188,000 |
| Market cap | ₩96B | ₩104B | ₩104B | ₩122B | ₩113B |
| P/E | 11.9× | 41.3× | 291.9× | 10.9× | 7.0× |
| P/B | 0.6× | 0.7× | 0.7× | 0.8× | 0.8× |
| P/S | 0.2× | 0.2× | 0.3× | 0.4× | 0.4× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 3.8% | 3.5% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Choheung | 38.1× | 0.6× | 0.2× | — | 4.3% |
| Samyang Foods | 17.6× | 5.6× | 3.1× | — | 0.4% |
| Orion | 10.8× | 1.1× | 1.3× | 5.4× | 3.0% |
| CJ Cheiljedang | — | 0.3× | 0.1× | — | 3.5% |
| Nongshim | 12.3× | 0.8× | 0.7× | — | 1.5% |
| Otoki | 17.4× | 0.6× | 0.3× | — | 2.8% |
| Hite Jinro | 23.7× | 1.0× | 0.5× | 6.4× | 4.4% |
| Similar companies (median) | 17.4× | 0.9× | 0.6× | 5.9× | 2.9% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Choheung / 조흥 / 002600 / KRX:002600
Source: KRX statistical information