Maeil Holdings매일홀딩스
005990 · KOSDAQ · ₩005990 · 매일홀딩스
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩53,453
vs the current price (₩9,730)
- Enterprise value
- ₩1T
- Equity value
- ₩711B
- WACC
- 7.4%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 449% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩9,730, the model needs an operating margin of 1.9% every year (it uses 3.7%).
- Or revenue growth −23.0 points a year higher than assumed in each of the 5 years.
- Today's P/E is 3.4× against a typical 5.8× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- —
- Base
- ₩53,453
- +449.4%
- Bull
- ₩151,778
- +1,459.9%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (3.7%).
Revenue growth
- 3.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (3.5% a year, annual reports), fading to 3% by year 5.
- 3.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (3.5% a year, annual reports), fading to 3% by year 5.
- 3.3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (3.5% a year, annual reports), fading to 3% by year 5.
- 3.1%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (3.5% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (3.5% a year, annual reports), fading to 3% by year 5.
Business
- 3.7%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 1.8%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 2.2%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 7.4%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.15, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩2.2T
- Net debt (borrowings and leases − cash and deposits)
- −₩97B
- + Stakes and investments
- ₩33B
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩443B
- Shares
- 13,298,304
- Share price
- ₩9,730
- Market cap
- ₩129B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩2.1T | ₩2.2T | ₩2.2T | ₩2.3T | ₩2.4T | ₩2.5T | ₩2.6T | ₩2.6T |
| Growth | 8.4% | 2.0% | 0.3% | 3.5% | 3.4% | 3.3% | 3.1% | 3.0% |
| EBIT | ₩82B | ₩78B | ₩64B | ₩86B | ₩89B | ₩92B | ₩95B | ₩97B |
| EBIT margin | 3.8% | 3.6% | 2.9% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% |
| After-tax EBIT | ₩60B | ₩57B | ₩46B | ₩62B | ₩64B | ₩67B | ₩69B | ₩71B |
| + Depreciation | — | — | — | ₩42B | ₩43B | ₩45B | ₩46B | ₩47B |
| − Capital spending | ₩54B | ₩51B | ₩39B | ₩51B | ₩53B | ₩55B | ₩56B | ₩58B |
| − Working capital | −₩85B | ₩21B | ₩61B | ₩5.8B | ₩5.8B | ₩5.9B | ₩5.7B | ₩5.7B |
| Free cash flow | — | — | — | ₩47B | ₩49B | ₩51B | ₩53B | ₩54B |
| Discount factor | — | — | — | 0.931 | 0.867 | 0.807 | 0.751 | 0.700 |
| Present value | — | — | — | ₩44B | ₩42B | ₩41B | ₩40B | ₩38B |
Terminal value ₩1.2T, worth ₩818B today: 80% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩33,368 a share)Now 0.29× | ₩9,4020.28× | ₩11,1460.33× | ₩12,3130.37× |
| Price / earnings (last 12 months: ₩2,847 a share)Now 3.42× | ₩6,3912.24× | ₩16,3765.75× | ₩28,4429.99× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩2,624 a share)Now 3.71× | ₩5,8902.24× | ₩15,0935.75× | ₩26,2139.99× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.4% | ₩58,204 | ₩64,161 | ₩71,458 | ₩80,608 | ₩92,428 |
| 6.9% | ₩51,016 | ₩55,794 | ₩61,535 | ₩68,567 | ₩77,384 |
| 7.4% | ₩44,957 | ₩48,850 | ₩53,453 | ₩58,984 | ₩65,758 |
| 7.9% | ₩39,780 | ₩42,994 | ₩46,744 | ₩51,178 | ₩56,505 |
| 8.4% | ₩35,307 | ₩37,991 | ₩41,086 | ₩44,697 | ₩48,966 |
Now (TTM)
- Market cap
- ₩129B
- Enterprise value
- −₩48B
- P/E
- 3.4×
- P/B
- 0.3×
- P/S
- 0.1×
- EV/EBITDA
- —
- Dividend yield
- 2.7%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩11,070 | ₩8,520 | ₩8,150 | ₩8,400 | ₩9,150 |
| Market cap | ₩147B | ₩113B | ₩108B | ₩112B | ₩122B |
| P/E | 4.5× | 4.7× | 2.2× | 17.1× | 2.7× |
| P/B | 0.3× | 0.3× | 0.3× | 0.3× | 0.4× |
| P/S | 0.1× | 0.1× | 0.1× | 0.1× | 0.1× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 2.3% | 2.9% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Maeil Holdings | 3.4× | 0.3× | 0.1× | — | 2.7% |
| Samyang Foods | 18.4× | 5.9× | 3.3× | — | 0.4% |
| Orion | 10.5× | 1.1× | 1.2× | 5.3× | 3.1% |
| CJ Cheiljedang | — | 0.3× | 0.1× | — | 3.5% |
| Nongshim | 12.0× | 0.8× | 0.7× | — | 1.5% |
| Otoki | 16.9× | 0.6× | 0.3× | — | 2.9% |
| Hite Jinro | 23.0× | 0.9× | 0.4× | 6.3× | 4.5% |
| Similar companies (median) | 16.9× | 0.9× | 0.5× | 5.8× | 3.0% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Maeil Holdings / 매일홀딩스 / 005990 / KRX:005990
Source: KRX statistical information