Softcen소프트센
032680 · KOSDAQ · ₩032680 · 소프트센
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩2,012
vs the current price (₩838)
- Enterprise value
- ₩16B
- Equity value
- ₩47B
- WACC
- 11.0%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 140% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩838, the model needs an operating margin of −2.2% every year (it uses 5.0%).
- Margins ranged from −2.3% to 22.2% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩1,620
- +93.3%
- Base
- ₩2,012
- +140.1%
- Bull
- ₩2,617
- +212.3%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (5.0%).
Revenue growth
- -10%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-99.1% a year, annual reports), fading to 3% by year 5.
- -6.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-99.1% a year, annual reports), fading to 3% by year 5.
- -3.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-99.1% a year, annual reports), fading to 3% by year 5.
- -0.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-99.1% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-99.1% a year, annual reports), fading to 3% by year 5.
Business
- 5%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 0.9%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 2.3%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 6.9%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 1.25
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 1.38, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩60B
- Net debt (borrowings and leases − cash and deposits)
- −₩48B
- + Stakes and investments
- ₩321M
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩18B
- Shares
- 23,127,243
- incl. 71,362 preferred
- Share price
- ₩838
- Market cap
- ₩19B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩61B | ₩60B | ₩55B | ₩54B | ₩50B | ₩48B | ₩48B | ₩50B |
| Growth | −100.0% | −1.9% | −8.5% | −10.0% | −6.7% | −3.5% | −0.2% | 3.0% |
| EBIT | −₩1.4B | −₩1.4B | −₩244M | ₩2.7B | ₩2.5B | ₩2.4B | ₩2.4B | ₩2.5B |
| EBIT margin | −2.3% | −2.3% | −0.4% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% |
| After-tax EBIT | −₩1B | −₩997M | −₩177M | ₩1.9B | ₩1.8B | ₩1.8B | ₩1.7B | ₩1.8B |
| + Depreciation | ₩560M | ₩554M | ₩523M | ₩483M | ₩451M | ₩435M | ₩434M | ₩447M |
| − Capital spending | ₩2.8B | ₩833M | ₩584M | ₩1.2B | ₩1.2B | ₩1.1B | ₩1.1B | ₩1.1B |
| − Working capital | −₩15,621T | ₩2.8B | −₩5.3B | −₩411M | −₩248M | −₩121M | −₩6.7M | ₩100M |
| Free cash flow | ₩15,621T | −₩4.1B | ₩5.1B | ₩1.6B | ₩1.4B | ₩1.2B | ₩1.1B | ₩1B |
| Discount factor | — | — | — | 0.901 | 0.812 | 0.732 | 0.659 | 0.594 |
| Present value | — | — | — | ₩1.4B | ₩1.1B | ₩875M | ₩712M | ₩597M |
Terminal value ₩19B, worth ₩11B today: 71% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩2,358 a share)Now 0.36× | ₩1,0040.43× | ₩2,3170.98× | ₩4,6691.98× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 10.0% | ₩2,045 | ₩2,073 | ₩2,104 | ₩2,140 | ₩2,180 |
| 10.5% | ₩2,004 | ₩2,028 | ₩2,056 | ₩2,086 | ₩2,120 |
| 11.0% | ₩1,968 | ₩1,989 | ₩2,012 | ₩2,038 | ₩2,068 |
| 11.5% | ₩1,934 | ₩1,953 | ₩1,974 | ₩1,996 | ₩2,022 |
| 12.0% | ₩1,904 | ₩1,921 | ₩1,939 | ₩1,959 | ₩1,981 |
Now (TTM)
- Market cap
- ₩19B
- Enterprise value
- −₩29B
- P/E
- —
- P/B
- 0.4×
- P/S
- 0.3×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩1,550 | ₩1,460 | ₩2,935 | ₩3,119 | ₩4,889 |
| Market cap | ₩36B | ₩34B | ₩68B | ₩72B | ₩113B |
| P/E | — | — | — | 0.0× | 7.5× |
| P/B | 0.7× | 0.6× | 1.3× | 0.0× | 2.0× |
| P/S | 0.7× | 0.6× | 1.1× | 0.0× | 1.2× |
| EV/EBITDA | — | — | — | — | 4.4× |
| Dividend yield | 0.0% | — | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Softcen | — | 0.4× | 0.3× | — | 0.0% |
| NAVER | 13.1× | 0.9× | 2.0× | — | 1.5% |
| Kakao | 37.7× | 1.1× | 1.6× | — | 0.3% |
| Daou Technology | 1.9× | 0.4× | 0.0× | — | 5.6% |
| NICE Information Service | 11.3× | 2.0× | 1.6× | 6.6× | 3.0% |
| Kinx | 24.4× | 2.7× | 3.5× | 10.7× | 0.5% |
| Cafe24 | 11.5× | 1.5× | 1.3× | — | 0.0% |
| Similar companies (median) | 12.3× | 1.3× | 1.6× | 6.6× | 1.0% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Softcen / 소프트센 / 032680 / KRX:032680
Source: KRX statistical information