Mediana메디아나
041920 · KOSDAQ · ₩041920 · 메디아나
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩7,300
vs the current price (₩7,670)
- Enterprise value
- ₩98B
- Equity value
- ₩136B
- WACC
- 7.4%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Bear / Base / Bull
- Bear
- ₩5,369
- −30.0%
- Base
- ₩7,300
- −4.8%
- Bull
- ₩10,619
- +38.4%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (11.7%).
Revenue growth
- -1.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-1.7% a year, annual reports), fading to 3% by year 5.
- -0.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-1.7% a year, annual reports), fading to 3% by year 5.
- 0.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-1.7% a year, annual reports), fading to 3% by year 5.
- 1.8%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-1.7% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-1.7% a year, annual reports), fading to 3% by year 5.
Business
- 11.7%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 0.8%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 1%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 40%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.61
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.42, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩71B
- Net debt (borrowings and leases − cash and deposits)
- −₩30B
- + Stakes and investments
- ₩7.6B
- Associates, long-term financial assets and deposits (book value)
- Shares
- 18,598,223
- Share price
- ₩7,670
- Market cap
- ₩143B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩78B | ₩57B | ₩65B | ₩70B | ₩70B | ₩70B | ₩72B | ₩74B |
| Growth | 14.7% | −27.3% | 13.9% | −1.7% | −0.5% | 0.7% | 1.8% | 3.0% |
| EBIT | ₩9.4B | ₩1.3B | ₩6B | ₩8.2B | ₩8.2B | ₩8.2B | ₩8.4B | ₩8.6B |
| EBIT margin | 12.0% | 2.3% | 9.2% | 11.7% | 11.7% | 11.7% | 11.7% | 11.7% |
| After-tax EBIT | ₩6.8B | ₩949M | ₩4.3B | ₩6B | ₩5.9B | ₩6B | ₩6.1B | ₩6.3B |
| + Depreciation | — | — | — | ₩562M | ₩559M | ₩563M | ₩573M | ₩590M |
| − Capital spending | ₩408M | ₩797M | ₩608M | ₩702M | ₩699M | ₩704M | ₩716M | ₩738M |
| − Working capital | −₩3.5B | ₩55B | −₩16B | −₩486M | −₩140M | ₩196M | ₩507M | ₩860M |
| Free cash flow | — | — | — | ₩6.3B | ₩5.9B | ₩5.6B | ₩5.4B | ₩5.3B |
| Discount factor | — | — | — | 0.931 | 0.868 | 0.808 | 0.753 | 0.701 |
| Present value | — | — | — | ₩5.9B | ₩5.1B | ₩4.6B | ₩4.1B | ₩3.7B |
Terminal value ₩107B, worth ₩75B today: 76% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩7,617 a share)Now 1.01× | ₩5,7140.75× | ₩8,4161.10× | ₩12,7071.67× |
| Price / earnings (last 12 months: ₩517 a share)Now 14.8× | ₩4,0357.80× | ₩7,35914.2× | ₩17,40533.6× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩669 a share)Now 11.5× | ₩5,2167.80× | ₩9,51314.2× | ₩22,49833.6× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.4% | ₩7,703 | ₩8,057 | ₩8,491 | ₩9,036 | ₩9,740 |
| 6.9% | ₩7,219 | ₩7,498 | ₩7,834 | ₩8,245 | ₩8,762 |
| 7.4% | ₩6,811 | ₩7,035 | ₩7,300 | ₩7,618 | ₩8,007 |
| 7.9% | ₩6,462 | ₩6,644 | ₩6,856 | ₩7,107 | ₩7,407 |
| 8.4% | ₩6,161 | ₩6,310 | ₩6,482 | ₩6,683 | ₩6,919 |
Now (TTM)
- Market cap
- ₩143B
- Enterprise value
- ₩112B
- P/E
- 14.8×
- P/B
- 1.0×
- P/S
- 2.0×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩9,170 | ₩4,790 | ₩7,200 | ₩5,350 | ₩6,640 |
| Market cap | ₩171B | ₩89B | ₩134B | ₩100B | ₩123B |
| P/E | 32.3× | 14.3× | 15.1× | 9.4× | 14.1× |
| P/B | 1.3× | 0.7× | 1.3× | 1.1× | 1.6× |
| P/S | 2.6× | 1.6× | 1.7× | 1.5× | 2.2× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 0.0% | — | — | — | — |
Versus similar companies
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Mediana / 메디아나 / 041920 / KRX:041920
Source: KRX statistical information