Chorokbaem Media초록뱀미디어
047820 · KOSDAQ · ₩047820 · 초록뱀미디어
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩4,548
vs the current price (₩3,015)
- Enterprise value
- −₩15B
- Equity value
- ₩111B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 51% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩3,015, the model needs an operating margin of −1.2% every year (it uses 1.1%).
- Margins ranged from −7.3% to 2.9% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
- 95% of the last 12 months' net profit came from outside operations (stakes in other companies, interest, one-offs). The model adds those stakes at book value but doesn't project that income.
- In the projection, spending on equipment, software and working capital takes most or all of the after-tax operating profit, so free cash flow is thin. Companies that invest heavily often look like this until spending slows.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩3,735
- +23.9%
- Base
- ₩4,548
- +50.8%
- Bull
- ₩6,207
- +105.9%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (1.1%).
Revenue growth
- -3.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.
- -2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.
- -0.3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.
- 1.3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.
Business
- 1.1%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 9.9%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 12.3%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 9.8%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.03%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-27.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.19, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.53%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩134B
- Net debt (borrowings and leases − cash and deposits)
- −₩133B
- + Stakes and investments
- ₩7.8B
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩14B
- Shares
- 24,453,930
- Share price
- ₩3,015
- Market cap
- ₩74B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩241B | ₩210B | ₩172B | ₩129B | ₩126B | ₩126B | ₩127B | ₩131B |
| Growth | 25.3% | −12.9% | −18.1% | −3.7% | −2.0% | −0.3% | 1.3% | 3.0% |
| EBIT | −₩297M | −₩15B | ₩2.8B | ₩1.4B | ₩1.4B | ₩1.4B | ₩1.4B | ₩1.4B |
| EBIT margin | −0.1% | −7.3% | 1.6% | 1.1% | 1.1% | 1.1% | 1.1% | 1.1% |
| After-tax EBIT | −₩215M | −₩11B | ₩2.1B | ₩1B | ₩1B | ₩1B | ₩1B | ₩1B |
| + Depreciation | — | — | — | ₩13B | ₩12B | ₩12B | ₩13B | ₩13B |
| − Capital spending | ₩20B | ₩44B | ₩13B | ₩16B | ₩16B | ₩15B | ₩16B | ₩16B |
| − Working capital | ₩24B | −₩92B | −₩29B | −₩485M | −₩252M | −₩37M | ₩160M | ₩375M |
| Free cash flow | — | — | — | −₩1.6B | −₩1.8B | −₩2B | −₩2.2B | −₩2.5B |
| Discount factor | — | — | — | 0.932 | 0.868 | 0.809 | 0.753 | 0.702 |
| Present value | — | — | — | −₩1.5B | −₩1.5B | −₩1.6B | −₩1.7B | −₩1.7B |
Terminal value −₩9.8B, worth −₩6.9B today: 46% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩10,896 a share)Now 0.28× | ₩4,2930.39× | ₩7,3480.67× | ₩29,8722.74× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩4,601 | ₩4,537 | ₩4,457 | ₩4,356 | ₩4,224 |
| 6.8% | ₩4,629 | ₩4,574 | ₩4,507 | ₩4,424 | ₩4,319 |
| 7.3% | ₩4,653 | ₩4,605 | ₩4,548 | ₩4,478 | ₩4,392 |
| 7.8% | ₩4,675 | ₩4,632 | ₩4,582 | ₩4,523 | ₩4,451 |
| 8.3% | ₩4,693 | ₩4,656 | ₩4,612 | ₩4,561 | ₩4,499 |
Now (TTM)
- Market cap
- ₩74B
- Enterprise value
- −₩62B
- P/E
- 22.1×
- P/B
- 0.3×
- P/S
- 0.6×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩4,510 | ₩8,100 | ₩8,100 | ₩15,975 | ₩46,500 |
| Market cap | ₩110B | ₩198B | ₩198B | ₩391B | ₩1.1T |
| P/E | 39.1× | — | — | — | — |
| P/B | 0.4× | 0.8× | 0.7× | 1.4× | 3.4× |
| P/S | 0.6× | 0.9× | 0.8× | 2.0× | 7.6× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 0.0% | — | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Chorokbaem Media | 22.1× | 0.3× | 0.6× | — | 0.0% |
| HYBE | — | 2.1× | 2.0× | — | 0.3% |
| SM Entertainment | 13.8× | 1.8× | 1.4× | — | 2.0% |
| JYP Entertainment | 12.6× | 2.1× | 1.6× | 7.0× | 2.3% |
| CJ CGV | — | 1.1× | 0.3× | — | 0.0% |
| YG Entertainment | 21.9× | 1.4× | 1.2× | — | 0.8% |
| Studio Dragon | 21.7× | 0.9× | 1.2× | — | 0.0% |
| Similar companies (median) | 17.8× | 1.6× | 1.3× | 7.0× | 0.5% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Chorokbaem Media / 초록뱀미디어 / 047820 / KRX:047820
Source: KRX statistical information