Chorokbaem Media

047820 · KOSDAQ · ₩047820 · 초록뱀미디어

₩3,015▲ ₩45 (1.52%)End-of-day · Oct 27, 2026 · End-of-day prices.
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Valuation model · Discounted cash flow (DCF)

We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.

Fair value per share

₩4,548

vs the current price (₩3,015)

Enterprise value
−₩15B
Equity value
₩111B
WACC
7.3%

Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.

Why the model and the price differ

The model is 51% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:

  • To match today's price of ₩3,015, the model needs an operating margin of −1.2% every year (it uses 1.1%).
  • Margins ranged from −7.3% to 2.9% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
  • 95% of the last 12 months' net profit came from outside operations (stakes in other companies, interest, one-offs). The model adds those stakes at book value but doesn't project that income.
  • In the projection, spending on equipment, software and working capital takes most or all of the after-tax operating profit, so free cash flow is thin. Companies that invest heavily often look like this until spending slows.

Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.

Bear / Base / Bull

Bear
₩3,735
+23.9%
Base
₩4,548
+50.8%
Bull
₩6,207
+105.9%

Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.

Assumptions

Sign in to change the assumptions and see the results update. Sign in

Cycle options

Margin path

Every year uses the cycle-average margin (1.1%).

Revenue growth

  • -3.7%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.

  • -2%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.

  • -0.3%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.

  • 1.3%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.

  • 3%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (-3.7% a year, annual reports), fading to 3% by year 5.

Business

  • 1.1%

    Operating profit as a share of revenue.

    Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.

  • 27.5%

    Share of operating profit paid as corporate tax.

    Default: Korea's top corporate tax rate (25%) plus 10% local income tax.

  • 9.9%

    The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).

    Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).

  • 12.3%

    Money spent on factories, equipment, software and other long-term assets (% of revenue).

    Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).

  • 9.8%

    Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.

    Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.

Discount rate

  • 2%

    How fast cash flows keep growing every year after year 5.

    Default: about Korea's long-run inflation plus real growth.

  • 4.03%

    Yield on Korea's 10-year government bond: the return with almost no risk.

    Default: Korea Treasury Bond 10-year yield on 2026-10-27.

  • 0.6

    How much the share moves when the market moves: 1 means just like the market.

    Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.19, adjusted toward 1 and kept between 0.6 and 2.0.

  • 5.5%

    The extra return investors want for owning shares instead of bonds.

    Default: a typical premium for Korean shares.

  • 5.53%

    The interest rate the company would pay to borrow.

    Default: the 10-year yield plus a 1.5% credit spread.

Starting point

Revenue (TTM to H1 2026)
₩134B
Net debt (borrowings and leases − cash and deposits)
−₩133B
+ Stakes and investments
₩7.8B
Associates, long-term financial assets and deposits (book value)
− Minority interests
₩14B
Shares
24,453,930
Share price
₩3,015
Market cap
₩74B

TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.

Past years and projection

Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.

FY2023FY2024FY2025Year 1Year 2Year 3Year 4Year 5
Revenue₩241B₩210B₩172B₩129B₩126B₩126B₩127B₩131B
Growth25.3%−12.9%−18.1%−3.7%−2.0%−0.3%1.3%3.0%
EBIT−₩297M−₩15B₩2.8B₩1.4B₩1.4B₩1.4B₩1.4B₩1.4B
EBIT margin−0.1%−7.3%1.6%1.1%1.1%1.1%1.1%1.1%
After-tax EBIT−₩215M−₩11B₩2.1B₩1B₩1B₩1B₩1B₩1B
+ Depreciation———₩13B₩12B₩12B₩13B₩13B
− Capital spending₩20B₩44B₩13B₩16B₩16B₩15B₩16B₩16B
− Working capital₩24B−₩92B−₩29B−₩485M−₩252M−₩37M₩160M₩375M
Free cash flow———−₩1.6B−₩1.8B−₩2B−₩2.2B−₩2.5B
Discount factor———0.9320.8680.8090.7530.702
Present value———−₩1.5B−₩1.5B−₩1.6B−₩1.7B−₩1.7B

Terminal value −₩9.8B, worth −₩6.9B today: 46% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.

Cross-check: what the market has paid before

For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:

LowTypicalHigh
Price / book (book value ₩10,896 a share)Now 0.28×₩4,2930.39×₩7,3480.67×₩29,8722.74×

Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.

Sensitivity

Fair value per share as two inputs change; the middle is the current case.

WACC ↓ · Terminal growth →1.0%1.5%2.0%2.5%3.0%
6.3%₩4,601₩4,537₩4,457₩4,356₩4,224
6.8%₩4,629₩4,574₩4,507₩4,424₩4,319
7.3%₩4,653₩4,605₩4,548₩4,478₩4,392
7.8%₩4,675₩4,632₩4,582₩4,523₩4,451
8.3%₩4,693₩4,656₩4,612₩4,561₩4,499

Now (TTM)

Market cap
₩74B
Enterprise value
−₩62B
P/E
22.1×
P/B
0.3×
P/S
0.6×
EV/EBITDA
—
Dividend yield
0.0%

Over time (at each year end)

20252024202320222021
Price₩4,510₩8,100₩8,100₩15,975₩46,500
Market cap₩110B₩198B₩198B₩391B₩1.1T
P/E39.1×————
P/B0.4×0.8×0.7×1.4×3.4×
P/S0.6×0.9×0.8×2.0×7.6×
EV/EBITDA—————
Dividend yield0.0%————

Versus similar companies

CompanyP/EP/BP/SEV/EBITDADividend yield
Chorokbaem Media22.1×0.3×0.6×—0.0%
HYBE—2.1×2.0×—0.3%
SM Entertainment13.8×1.8×1.4×—2.0%
JYP Entertainment12.6×2.1×1.6×7.0×2.3%
CJ CGV—1.1×0.3×—0.0%
YG Entertainment21.9×1.4×1.2×—0.8%
Studio Dragon21.7×0.9×1.2×—0.0%
Similar companies (median)17.8×1.6×1.3×7.0×0.5%

Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.

Also known as: Chorokbaem Media / 초록뱀미디어 / 047820 / KRX:047820

Source: KRX statistical information