YES24Co예스24

YES24 is loss-making on a trailing basis, with shares down about 26% over the past year and trading near book value.

YES24 is a South Korean online bookstore and shopping mall that also sells concert tickets, music and eBooks. Over the trailing twelve months to H1 2026 it recorded revenue of about ₩609B, an operating loss of about ₩1.6B and a net loss of about ₩9.5B. The shares closed at ₩2,840 on 2026-10-16, with a market cap of about ₩71B.

What stands out

• Revenue has been broadly flat to down for several years, falling from ₩671B in 2024 to ₩626B in 2025 and ₩609B on a trailing basis.
• Operating income turned negative on a trailing basis after a small profit in 2025, and the net loss widened to about ₩9.5B.
• Free cash flow is about -₩4.2B on a trailing basis, and liabilities are about 197.5% of equity.
• The stock trades at about 0.4 times book value and pays an 8.8% dividend yield, but there is no meaningful P/E because earnings are negative.
• Foreign ownership is about 1%, and over the last 20 days retail investors were net sellers while foreign investors were net buyers.

What to watch

• The next quarterly or annual results, to see whether operating income recovers from its trailing loss.
• The short-term borrowings decision filed on 2026-09-29, and how the company funds its liabilities.
• The fair value model in the data gives a base case of ₩3,324 against a ₩2,840 close, but its bear case is zero and its bull case is ₩13,147, so the range is very wide; the data does not include analyst ratings or price targets.