HC HomeCenterHC홈센타
060560 · KOSDAQ · ₩060560 · HC홈센타
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
With these assumptions the model gives no positive value.
- Enterprise value
- −₩105M
- Equity value
- −₩69B
- WACC
- 5.9%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model gives no positive value at these assumptions. What we can see:
- To match today's price of ₩1,835, the model needs an operating margin of 4.6% every year (it uses 2.0%).
- Margins ranged from −6.2% to 9.3% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
- In the projection, spending on equipment, software and working capital takes most or all of the after-tax operating profit, so free cash flow is thin. Companies that invest heavily often look like this until spending slows.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- —
- Base
- —
- Bull
- ₩2,957
- +61.1%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (2.0%).
Revenue growth
- -10%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-11.6% a year, annual reports), fading to 3% by year 5.
- -6.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-11.6% a year, annual reports), fading to 3% by year 5.
- -3.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-11.6% a year, annual reports), fading to 3% by year 5.
- -0.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-11.6% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-11.6% a year, annual reports), fading to 3% by year 5.
Business
- 2%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 4.1%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 9.2%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 24.4%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.08%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-29.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.08, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.58%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩309B
- Net debt (borrowings and leases − cash and deposits)
- ₩39B
- + Stakes and investments
- ₩32B
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩62B
- Shares
- 25,388,001
- Share price
- ₩1,835
- Market cap
- ₩47B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩427B | ₩369B | ₩299B | ₩278B | ₩259B | ₩250B | ₩250B | ₩257B |
| Growth | −1.1% | −13.7% | −19.0% | −10.0% | −6.7% | −3.5% | −0.2% | 3.0% |
| EBIT | ₩40B | ₩12B | −₩19B | ₩5.6B | ₩5.2B | ₩5B | ₩5B | ₩5.1B |
| EBIT margin | 9.3% | 3.3% | −6.2% | 2.0% | 2.0% | 2.0% | 2.0% | 2.0% |
| After-tax EBIT | ₩29B | ₩8.9B | −₩13B | ₩4B | ₩3.8B | ₩3.6B | ₩3.6B | ₩3.7B |
| + Depreciation | ₩14B | ₩15B | ₩15B | ₩11B | ₩11B | ₩10B | ₩10B | ₩11B |
| − Capital spending | ₩32B | ₩22B | ₩43B | ₩26B | ₩24B | ₩23B | ₩23B | ₩24B |
| − Working capital | ₩28B | ₩39B | −₩25B | −₩7.5B | −₩4.5B | −₩2.2B | −₩122M | ₩1.8B |
| Free cash flow | −₩17B | −₩38B | −₩16B | −₩2.6B | −₩4.9B | −₩6.9B | −₩9B | −₩11B |
| Discount factor | — | — | — | 0.945 | 0.892 | 0.843 | 0.796 | 0.752 |
| Present value | — | — | — | −₩2.5B | −₩4.4B | −₩5.8B | −₩7.2B | −₩8.4B |
Terminal value ₩37B, worth ₩28B today: -26770% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩5,308 a share)Now 0.35× | ₩2,8020.53× | ₩5,5481.05× | ₩8,0401.51× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 4.9% | — | — | — | — | — |
| 5.4% | — | — | — | — | — |
| 5.9% | — | — | — | — | — |
| 6.4% | — | — | — | — | — |
| 6.9% | — | — | — | — | — |
Now (TTM)
- Market cap
- ₩47B
- Enterprise value
- ₩74B
- P/E
- —
- P/B
- 0.3×
- P/S
- 0.2×
- EV/EBITDA
- —
- Dividend yield
- 2.7%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩3,720 | ₩4,950 | ₩6,964 | ₩6,571 | ₩7,294 |
| Market cap | ₩94B | ₩126B | ₩177B | ₩167B | ₩185B |
| P/E | — | 26.4× | 7.7× | 12.4× | 18.7× |
| P/B | 0.7× | 0.7× | 1.1× | 1.2× | 1.4× |
| P/S | 0.3× | 0.3× | 0.4× | 0.4× | 0.6× |
| EV/EBITDA | — | 10.2× | 5.0× | 5.9× | 8.3× |
| Dividend yield | 1.3% | 3.5% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| HC HomeCenter | — | 0.3× | 0.2× | — | 2.7% |
| Samsung C&T | 18.8× | 0.5× | 1.2× | — | 0.9% |
| POSCO International | 10.6× | 1.3× | 0.3× | — | 3.7% |
| ISC | 45.3× | 6.0× | 12.6× | — | 0.5% |
| Youngone | 5.1× | 0.7× | 0.7× | — | 3.1% |
| Dong SUH Companies | 18.9× | 1.6× | 5.1× | — | 4.2% |
| Shinsegae | 14.4× | 0.5× | 0.3× | — | 2.0% |
| Similar companies (median) | 16.6× | 1.0× | 1.0× | — | 2.6% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: HC HomeCenter / HC홈센타 / 060560 / KRX:060560
Source: KRX statistical information