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SOOP's profits remain strong on a trailing basis, but the share price has fallen sharply over the past year.

SOOP, a Korean live-streaming and multimedia platform, reported trailing twelve-month revenue of ₩452B and operating income of ₩101B through H1 2026, with a 22.3% operating margin. The share price closed at ₩38,550 on 2026-10-22, down 47.4% over one year and well below its 52-week high of ₩77,000. Trailing revenue and profit are both below the 2025 full-year figures, which were ₩467B and ₩125B operating income.

What stands out

• Revenue for 2025 grew 12.9% to ₩467B, but trailing H1 2026 operating income of ₩101B is below 2025's ₩125B, and the operating margin has slipped from 26.8% to 22.3%.
• Valuation is low on the reported figures: P/E of 4.9, P/B of 0.9 and a dividend yield of 8.8%, though the data does not explain why the market has marked the shares down.
• The DCF-based fair value model gives a base of ₩224,005, bear ₩159,714 and bull ₩326,874; this is a model output, not a price target.
• Foreign ownership rose to 29.9% from 28.7% 60 days earlier, while retail investors were net sellers over the last 20 days, and short balance is 0.9%.
• Recent headlines are mostly about marketing and events, including AGF 2026 sponsorship, a StarCraft ASL finals expansion and a regional content MOU, with no earnings-related news in the data.

What to watch

• The full-year 2026 results and any further earnings disclosures, given that trailing profit has fallen from the 2025 level.
• Filings on the asset and tangible asset acquisition, share cancellation and the completed merger-related asset transfer, which may affect the balance sheet.
• The company's cash of ₩111B against borrowings of ₩3.3B and free cash flow of ₩59B, which the data does not compare with future capital needs.