Mona Yongpyong모나용평
070960 · KOSPI · ₩070960 · 모나용평
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩5,580
vs the current price (₩1,850)
- Enterprise value
- ₩278B
- Equity value
- ₩269B
- WACC
- 7.1%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 202% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩1,850, the model needs an operating margin of 3.4% every year (it uses 8.1%).
- Or revenue growth −20.8 points a year higher than assumed in each of the 5 years.
- Margins ranged from 1.1% to 13.0% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩2,828
- +52.8%
- Base
- ₩5,580
- +201.6%
- Bull
- ₩10,305
- +457.0%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (8.1%).
Revenue growth
- 20.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (20.4% a year, annual reports), fading to 3% by year 5.
- 16.1%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (20.4% a year, annual reports), fading to 3% by year 5.
- 11.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (20.4% a year, annual reports), fading to 3% by year 5.
- 7.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (20.4% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (20.4% a year, annual reports), fading to 3% by year 5.
Business
- 8.1%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 7.3%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 9.2%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- -10%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.16, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩172B
- Net debt (borrowings and leases − cash and deposits)
- ₩9.4B
- + Stakes and investments
- ₩626M
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩828M
- Shares
- 48,133,333
- Share price
- ₩1,850
- Market cap
- ₩89B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩212B | ₩268B | ₩250B | ₩207B | ₩240B | ₩268B | ₩288B | ₩297B |
| Growth | 47.7% | 26.5% | −6.6% | 20.4% | 16.1% | 11.7% | 7.4% | 3.0% |
| EBIT | ₩21B | ₩27B | ₩23B | ₩17B | ₩19B | ₩22B | ₩23B | ₩24B |
| EBIT margin | 10.1% | 10.1% | 9.3% | 8.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| After-tax EBIT | ₩16B | ₩20B | ₩17B | ₩12B | ₩14B | ₩16B | ₩17B | ₩17B |
| + Depreciation | — | — | — | ₩15B | ₩18B | ₩20B | ₩21B | ₩22B |
| − Capital spending | ₩26B | ₩20B | ₩19B | ₩19B | ₩22B | ₩25B | ₩27B | ₩27B |
| − Working capital | −₩129B | −₩23B | ₩283B | −₩3.5B | −₩3.3B | −₩2.8B | −₩2B | −₩865M |
| Free cash flow | — | — | — | ₩12B | ₩13B | ₩13B | ₩13B | ₩13B |
| Discount factor | — | — | — | 0.934 | 0.872 | 0.814 | 0.760 | 0.710 |
| Present value | — | — | — | ₩11B | ₩11B | ₩11B | ₩10B | ₩9B |
Terminal value ₩318B, worth ₩226B today: 81% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩7,398 a share)Now 0.25× | ₩2,5890.35× | ₩3,0960.42× | ₩4,3800.59× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.1% | ₩5,696 | ₩6,294 | ₩7,038 | ₩7,991 | ₩9,253 |
| 6.6% | ₩5,152 | ₩5,638 | ₩6,229 | ₩6,967 | ₩7,910 |
| 7.1% | ₩4,698 | ₩5,099 | ₩5,580 | ₩6,166 | ₩6,895 |
| 7.6% | ₩4,313 | ₩4,650 | ₩5,047 | ₩5,523 | ₩6,103 |
| 8.1% | ₩3,983 | ₩4,269 | ₩4,602 | ₩4,996 | ₩5,467 |
Now (TTM)
- Market cap
- ₩89B
- Enterprise value
- ₩74B
- P/E
- —
- P/B
- 0.3×
- P/S
- 0.5×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩3,305 | ₩3,210 | ₩3,050 | ₩3,530 | ₩4,895 |
| Market cap | ₩159B | ₩155B | ₩147B | ₩170B | ₩236B |
| P/E | — | 19.3× | 14.7× | — | 27.2× |
| P/B | 0.4× | 0.4× | 0.4× | 0.4× | 0.6× |
| P/S | 0.6× | 0.6× | 0.7× | 1.2× | 1.0× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 0.0% | — | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Mona Yongpyong | — | 0.3× | 0.5× | — | 0.0% |
| Kangwon Land | 8.9× | 0.8× | 2.0× | 9.0× | 0.0% |
| Paradise | 11.8× | 0.5× | 0.7× | — | 1.6% |
| Seobu T&D | 7.4× | 0.7× | 2.4× | 10.8× | 0.9% |
| Grand Korea Leisure | 10.6× | 1.1× | 1.1× | 4.7× | 5.1% |
| Ananti | — | 0.6× | 1.7× | — | 0.0% |
| Namhwa Industrial | 9.3× | 0.3× | 3.8× | — | 0.0% |
| Similar companies (median) | 9.3× | 0.6× | 1.8× | 9.0× | 0.4% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Mona Yongpyong / 모나용평 / 070960 / KRX:070960
Source: KRX statistical information