Mobile Appliance모바일어플라이언스
087260 · KOSDAQ · ₩087260 · 모바일어플라이언스
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩141
vs the current price (₩247)
- Enterprise value
- −₩3.3B
- Equity value
- ₩4.6B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 43% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩247, the model needs an operating margin of 0.9% every year (it uses −0.2%).
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩81
- −67.4%
- Base
- ₩141
- −42.8%
- Bull
- ₩299
- +21.0%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (−0.2%).
Revenue growth
- -10%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-12.7% a year, annual reports), fading to 3% by year 5.
- -6.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-12.7% a year, annual reports), fading to 3% by year 5.
- -3.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-12.7% a year, annual reports), fading to 3% by year 5.
- -0.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-12.7% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-12.7% a year, annual reports), fading to 3% by year 5.
Business
- -0.2%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 3.3%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 4.1%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 40%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.23, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩29B
- Net debt (borrowings and leases − cash and deposits)
- −₩7.9B
- Shares
- 32,552,861
- Share price
- ₩247
- Market cap
- ₩8B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩50B | ₩40B | ₩35B | ₩26B | ₩24B | ₩23B | ₩23B | ₩24B |
| Growth | −5.1% | −18.7% | −13.7% | −10.0% | −6.7% | −3.5% | −0.2% | 3.0% |
| EBIT | ₩452M | ₩972M | −₩896M | −₩51M | −₩48M | −₩46M | −₩46M | −₩48M |
| EBIT margin | 0.9% | 2.4% | −2.6% | −0.2% | −0.2% | −0.2% | −0.2% | −0.2% |
| After-tax EBIT | ₩328M | ₩705M | −₩649M | −₩37M | −₩35M | −₩34M | −₩34M | −₩35M |
| + Depreciation | — | — | — | ₩849M | ₩792M | ₩764M | ₩763M | ₩786M |
| − Capital spending | ₩1.6B | ₩2B | ₩1.5B | ₩1.1B | ₩984M | ₩950M | ₩948M | ₩976M |
| − Working capital | −₩2.9B | ₩6.1B | −₩20B | −₩1.1B | −₩690M | −₩336M | −₩19M | ₩277M |
| Free cash flow | — | — | — | ₩900M | ₩463M | ₩117M | −₩200M | −₩502M |
| Discount factor | — | — | — | 0.932 | 0.868 | 0.809 | 0.754 | 0.703 |
| Present value | — | — | — | ₩839M | ₩402M | ₩95M | −₩151M | −₩353M |
Terminal value −₩5.8B, worth −₩4.1B today: 125% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩1,322 a share)Now 0.19× | ₩1,4041.06× | ₩2,4371.84× | ₩3,7572.84× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩177 | ₩145 | ₩104 | ₩53 | — |
| 6.8% | ₩187 | ₩159 | ₩125 | ₩82 | ₩29 |
| 7.3% | ₩195 | ₩171 | ₩141 | ₩106 | ₩61 |
| 7.8% | ₩202 | ₩180 | ₩155 | ₩124 | ₩87 |
| 8.3% | ₩208 | ₩189 | ₩166 | ₩140 | ₩108 |
Now (TTM)
- Market cap
- ₩8B
- Enterprise value
- −₩138M
- P/E
- —
- P/B
- 0.2×
- P/S
- 0.3×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩1,697 | ₩2,015 | ₩2,870 | ₩2,780 | ₩4,130 |
| Market cap | ₩55B | ₩66B | ₩93B | ₩90B | ₩134B |
| P/E | — | 46.8× | 44.3× | 42.9× | 53.8× |
| P/B | 1.1× | 1.3× | 1.9× | 2.0× | 3.1× |
| P/S | 1.6× | 1.6× | 1.9× | 1.7× | 2.8× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 0.0% | — | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Mobile Appliance | — | 0.2× | 0.3× | — | 0.0% |
| Hyundai Autoever | 47.8× | 4.8× | 2.0× | — | 0.6% |
| Krafton | 10.0× | 1.2× | 1.9× | — | 1.2% |
| NC | 7.0× | 1.2× | 2.1× | 8.4× | 0.6% |
| Netmarble | 7.1× | 0.5× | 1.0× | — | 2.6% |
| PearlAbyss | 8.0× | 2.1× | 3.0× | 5.2× | 0.0% |
| Shift UP | 9.0× | 1.8× | 7.2× | — | 0.0% |
| Similar companies (median) | 8.5× | 1.5× | 2.0× | 6.8× | 0.6% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Mobile Appliance / 모바일어플라이언스 / 087260 / KRX:087260
Source: KRX statistical information