iMarketKorea아이마켓코리아
122900 · KOSPI · ₩122900 · 아이마켓코리아
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩15,012
vs the current price (₩8,100)
- Enterprise value
- ₩464B
- Equity value
- ₩502B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 85% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩8,100, the model needs an operating margin of 0.8% every year (it uses 1.4%).
- Or revenue growth −15.5 points a year higher than assumed in each of the 5 years.
- Today's P/E is 8.8× against a typical 11.6× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- —
- Base
- ₩15,012
- +85.3%
- Bull
- ₩55,724
- +588.0%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (1.4%).
Revenue growth
- -5.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-5.2% a year, annual reports), fading to 3% by year 5.
- -3.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-5.2% a year, annual reports), fading to 3% by year 5.
- -1.1%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-5.2% a year, annual reports), fading to 3% by year 5.
- 0.9%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-5.2% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-5.2% a year, annual reports), fading to 3% by year 5.
Business
- 1.4%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 0.5%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 1.1%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 1.5%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta -0.01, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩3.4T
- Net debt (borrowings and leases − cash and deposits)
- −₩61B
- + Stakes and investments
- ₩24B
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩48B
- Shares
- 33,428,840
- Share price
- ₩8,100
- Market cap
- ₩271B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩3.4T | ₩3.3T | ₩3.1T | ₩3.2T | ₩3.1T | ₩3.1T | ₩3.1T | ₩3.2T |
| Growth | −4.5% | −3.1% | −8.0% | −5.2% | −3.2% | −1.1% | 0.9% | 3.0% |
| EBIT | ₩51B | ₩45B | ₩20B | ₩45B | ₩44B | ₩43B | ₩44B | ₩45B |
| EBIT margin | 1.5% | 1.3% | 0.7% | 1.4% | 1.4% | 1.4% | 1.4% | 1.4% |
| After-tax EBIT | ₩37B | ₩32B | ₩15B | ₩33B | ₩32B | ₩32B | ₩32B | ₩33B |
| + Depreciation | ₩14B | ₩15B | ₩16B | ₩16B | ₩16B | ₩16B | ₩16B | ₩16B |
| − Capital spending | ₩77B | ₩15B | ₩21B | ₩36B | ₩35B | ₩34B | ₩34B | ₩36B |
| − Working capital | −₩44B | ₩59B | −₩44B | −₩2.7B | −₩1.6B | −₩518M | ₩419M | ₩1.4B |
| Free cash flow | ₩18B | −₩26B | ₩54B | ₩16B | ₩15B | ₩13B | ₩13B | ₩12B |
| Discount factor | — | — | — | 0.932 | 0.868 | 0.809 | 0.754 | 0.703 |
| Present value | — | — | — | ₩15B | ₩13B | ₩11B | ₩9.5B | ₩8.4B |
Terminal value ₩580B, worth ₩408B today: 88% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩11,703 a share)Now 0.69× | ₩8,1500.70× | ₩9,5290.81× | ₩11,2060.96× |
| Price / earnings (last 12 months: ₩922 a share)Now 8.78× | ₩7,8698.53× | ₩10,72411.6× | ₩17,79119.3× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩1,946 a share)Now 4.16× | ₩16,6088.53× | ₩22,63311.6× | ₩37,54919.3× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩15,717 | ₩17,012 | ₩18,605 | ₩20,616 | ₩23,232 |
| 6.8% | ₩14,316 | ₩15,360 | ₩16,619 | ₩18,169 | ₩20,126 |
| 7.3% | ₩13,142 | ₩13,997 | ₩15,012 | ₩16,237 | ₩17,745 |
| 7.8% | ₩12,143 | ₩12,853 | ₩13,685 | ₩14,673 | ₩15,865 |
| 8.3% | ₩11,284 | ₩11,881 | ₩12,572 | ₩13,382 | ₩14,343 |
Now (TTM)
- Market cap
- ₩271B
- Enterprise value
- ₩165B
- P/E
- 8.8×
- P/B
- 0.7×
- P/S
- 0.1×
- EV/EBITDA
- 3.1×
- Dividend yield
- 5.6%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩7,880 | ₩8,000 | ₩8,590 | ₩10,100 | ₩10,700 |
| Market cap | ₩263B | ₩267B | ₩287B | ₩338B | ₩358B |
| P/E | 12.6× | 9.9× | 19.0× | 15.2× | 9.4× |
| P/B | 0.7× | 0.7× | 0.8× | 0.9× | 1.0× |
| P/S | 0.1× | 0.1× | 0.1× | 0.1× | 0.1× |
| EV/EBITDA | 6.6× | 4.5× | 3.4× | 3.5× | 5.6× |
| Dividend yield | 5.7% | 7.5% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| iMarketKorea | 8.8× | 0.7× | 0.1× | 3.1× | 5.6% |
| Samsung C&T | 18.8× | 0.5× | 1.2× | — | 0.9% |
| POSCO International | 10.5× | 1.2× | 0.3× | — | 3.8% |
| ISC | 45.4× | 6.1× | 12.7× | — | 0.5% |
| Youngone | 5.1× | 0.7× | 0.7× | — | 3.1% |
| Dong SUH Companies | 19.2× | 1.6× | 5.1× | — | 4.1% |
| Shinsegae | 13.9× | 0.4× | 0.3× | — | 2.1% |
| Similar companies (median) | 16.3× | 1.0× | 1.0× | — | 2.6% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: iMarketKorea / 아이마켓코리아 / 122900 / KRX:122900
Source: KRX statistical information