STraffic에스트래픽
234300 · KOSDAQ · ₩234300 · 에스트래픽
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩2,661
vs the current price (₩2,745)
- Enterprise value
- ₩79B
- Equity value
- ₩72B
- WACC
- 7.1%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Bear / Base / Bull
- Bear
- ₩764
- −72.2%
- Base
- ₩2,661
- −3.1%
- Bull
- ₩6,119
- +122.9%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (4.9%).
Revenue growth
- 8.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.
- 7.1%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.
- 5.7%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.
- 4.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.
Business
- 4.9%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 3%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so a typical level.
- 4%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: not in the statements, so a typical level.
- 17.5%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.08%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-29.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.08, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.58%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩127B
- Net debt (borrowings and leases − cash and deposits)
- ₩6.5B
- Shares
- 27,207,780
- Share price
- ₩2,745
- Market cap
- ₩75B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩147B | ₩189B | ₩168B | ₩138B | ₩148B | ₩156B | ₩163B | ₩168B |
| Growth | 11.4% | 28.5% | −11.0% | 8.4% | 7.1% | 5.7% | 4.4% | 3.0% |
| EBIT | ₩17B | ₩11B | ₩9B | ₩6.7B | ₩7.2B | ₩7.6B | ₩8B | ₩8.2B |
| EBIT margin | 11.8% | 6.0% | 5.3% | 4.9% | 4.9% | 4.9% | 4.9% | 4.9% |
| After-tax EBIT | ₩13B | ₩8.2B | ₩6.5B | ₩4.9B | ₩5.2B | ₩5.5B | ₩5.8B | ₩6B |
| + Depreciation | — | — | — | ₩4.1B | ₩4.4B | ₩4.7B | ₩4.9B | ₩5B |
| − Capital spending | — | — | — | ₩5.5B | ₩5.9B | ₩6.2B | ₩6.5B | ₩6.7B |
| − Working capital | −₩9.6B | ₩2.2B | −₩6.6B | ₩1.9B | ₩1.7B | ₩1.5B | ₩1.2B | ₩855M |
| Free cash flow | — | — | — | ₩1.6B | ₩2.1B | ₩2.5B | ₩3B | ₩3.4B |
| Discount factor | — | — | — | 0.934 | 0.872 | 0.814 | 0.760 | 0.709 |
| Present value | — | — | — | ₩1.5B | ₩1.8B | ₩2B | ₩2.2B | ₩2.4B |
Terminal value ₩97B, worth ₩69B today: 87% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩3,460 a share)Now 0.79× | ₩3,2550.94× | ₩4,4211.28× | ₩13,7943.99× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.1% | ₩2,926 | ₩3,155 | ₩3,438 | ₩3,799 | ₩4,274 |
| 6.6% | ₩2,613 | ₩2,791 | ₩3,007 | ₩3,274 | ₩3,614 |
| 7.1% | ₩2,352 | ₩2,493 | ₩2,661 | ₩2,864 | ₩3,115 |
| 7.6% | ₩2,132 | ₩2,244 | ₩2,377 | ₩2,534 | ₩2,725 |
| 8.1% | ₩1,942 | ₩2,034 | ₩2,140 | ₩2,264 | ₩2,411 |
Now (TTM)
- Market cap
- ₩75B
- Enterprise value
- ₩81B
- P/E
- —
- P/B
- 0.8×
- P/S
- 0.6×
- EV/EBITDA
- —
- Dividend yield
- 5.1%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩3,500 | ₩3,785 | ₩3,840 | ₩3,825 | ₩5,290 |
| Market cap | ₩95B | ₩103B | ₩104B | ₩104B | ₩144B |
| P/E | 19.7× | 17.2× | 6.3× | 3.2× | — |
| P/B | 0.9× | 1.0× | 1.1× | 1.6× | 4.6× |
| P/S | 0.6× | 0.5× | 0.7× | 0.8× | 1.0× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 4.0% | 1.6% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| STraffic | — | 0.8× | 0.6× | — | 5.1% |
| Samsung SDS | 26.5× | 1.7× | 1.2× | — | 1.4% |
| LG CNS | 15.9× | 2.5× | 1.2× | — | 2.3% |
| DB | 7.5× | 1.0× | 0.7× | 16.9× | 0.0% |
| Itcenglobal | 7.1× | 3.1× | 0.0× | — | 0.0% |
| Lotte Innovate | 15.6× | 0.6× | 0.2× | — | 3.9% |
| Shinsegae Information & Communication | 6.4× | 0.4× | 0.3× | 0.8× | 0.0% |
| Similar companies (median) | 11.6× | 1.3× | 0.5× | 8.8× | 0.7% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: STraffic / 에스트래픽 / 234300 / KRX:234300
Source: KRX statistical information