STraffic

234300 · KOSDAQ · ₩234300 · 에스트래픽

₩2,745 ₩0 (0.00%)End-of-day · Oct 28, 2026 · End-of-day prices.
Trade
Alert me

Valuation model · Discounted cash flow (DCF)

We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.

Fair value per share

₩2,661

vs the current price (₩2,745)

Enterprise value
₩79B
Equity value
₩72B
WACC
7.1%

Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.

Bear / Base / Bull

Bear
₩764
−72.2%
Base
₩2,661
−3.1%
Bull
₩6,119
+122.9%

Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.

Assumptions

Sign in to change the assumptions and see the results update. Sign in

Cycle options

Margin path

Every year uses the cycle-average margin (4.9%).

Revenue growth

  • 8.4%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.

  • 7.1%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.

  • 5.7%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.

  • 4.4%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.

  • 3%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (8.4% a year, annual reports), fading to 3% by year 5.

Business

  • 4.9%

    Operating profit as a share of revenue.

    Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.

  • 27.5%

    Share of operating profit paid as corporate tax.

    Default: Korea's top corporate tax rate (25%) plus 10% local income tax.

  • 3%

    The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).

    Default: not in the statements, so a typical level.

  • 4%

    Money spent on factories, equipment, software and other long-term assets (% of revenue).

    Default: not in the statements, so a typical level.

  • 17.5%

    Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.

    Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.

Discount rate

  • 2%

    How fast cash flows keep growing every year after year 5.

    Default: about Korea's long-run inflation plus real growth.

  • 4.08%

    Yield on Korea's 10-year government bond: the return with almost no risk.

    Default: Korea Treasury Bond 10-year yield on 2026-10-29.

  • 0.6

    How much the share moves when the market moves: 1 means just like the market.

    Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.08, adjusted toward 1 and kept between 0.6 and 2.0.

  • 5.5%

    The extra return investors want for owning shares instead of bonds.

    Default: a typical premium for Korean shares.

  • 5.58%

    The interest rate the company would pay to borrow.

    Default: the 10-year yield plus a 1.5% credit spread.

Starting point

Revenue (TTM to H1 2026)
₩127B
Net debt (borrowings and leases − cash and deposits)
₩6.5B
Shares
27,207,780
Share price
₩2,745
Market cap
₩75B

TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.

Past years and projection

Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.

FY2023FY2024FY2025Year 1Year 2Year 3Year 4Year 5
Revenue₩147B₩189B₩168B₩138B₩148B₩156B₩163B₩168B
Growth11.4%28.5%−11.0%8.4%7.1%5.7%4.4%3.0%
EBIT₩17B₩11B₩9B₩6.7B₩7.2B₩7.6B₩8B₩8.2B
EBIT margin11.8%6.0%5.3%4.9%4.9%4.9%4.9%4.9%
After-tax EBIT₩13B₩8.2B₩6.5B₩4.9B₩5.2B₩5.5B₩5.8B₩6B
+ Depreciation———₩4.1B₩4.4B₩4.7B₩4.9B₩5B
− Capital spending———₩5.5B₩5.9B₩6.2B₩6.5B₩6.7B
− Working capital−₩9.6B₩2.2B−₩6.6B₩1.9B₩1.7B₩1.5B₩1.2B₩855M
Free cash flow———₩1.6B₩2.1B₩2.5B₩3B₩3.4B
Discount factor———0.9340.8720.8140.7600.709
Present value———₩1.5B₩1.8B₩2B₩2.2B₩2.4B

Terminal value ₩97B, worth ₩69B today: 87% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.

Cross-check: what the market has paid before

For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:

LowTypicalHigh
Price / book (book value ₩3,460 a share)Now 0.79×₩3,2550.94×₩4,4211.28×₩13,7943.99×

Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.

Sensitivity

Fair value per share as two inputs change; the middle is the current case.

WACC ↓ · Terminal growth →1.0%1.5%2.0%2.5%3.0%
6.1%₩2,926₩3,155₩3,438₩3,799₩4,274
6.6%₩2,613₩2,791₩3,007₩3,274₩3,614
7.1%₩2,352₩2,493₩2,661₩2,864₩3,115
7.6%₩2,132₩2,244₩2,377₩2,534₩2,725
8.1%₩1,942₩2,034₩2,140₩2,264₩2,411

Now (TTM)

Market cap
₩75B
Enterprise value
₩81B
P/E
—
P/B
0.8×
P/S
0.6×
EV/EBITDA
—
Dividend yield
5.1%

Over time (at each year end)

20252024202320222021
Price₩3,500₩3,785₩3,840₩3,825₩5,290
Market cap₩95B₩103B₩104B₩104B₩144B
P/E19.7×17.2×6.3×3.2×—
P/B0.9×1.0×1.1×1.6×4.6×
P/S0.6×0.5×0.7×0.8×1.0×
EV/EBITDA—————
Dividend yield4.0%1.6%———

Versus similar companies

CompanyP/EP/BP/SEV/EBITDADividend yield
STraffic—0.8×0.6×—5.1%
Samsung SDS26.5×1.7×1.2×—1.4%
LG CNS15.9×2.5×1.2×—2.3%
DB7.5×1.0×0.7×16.9×0.0%
Itcenglobal7.1×3.1×0.0×—0.0%
Lotte Innovate15.6×0.6×0.2×—3.9%
Shinsegae Information & Communication6.4×0.4×0.3×0.8×0.0%
Similar companies (median)11.6×1.3×0.5×8.8×0.7%

Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.

Also known as: STraffic / 에스트래픽 / 234300 / KRX:234300

Source: KRX statistical information