Cuckoo Homesys쿠쿠홈시스
284740 · KOSPI · ₩284740 · 쿠쿠홈시스
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩109,108
vs the current price (₩22,600)
- Enterprise value
- ₩2.6T
- Equity value
- ₩2.4T
- WACC
- 7.4%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 383% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩22,600, the model needs an operating margin of 4.4% every year (it uses 15.4%).
- Today's P/E is 3.6× against a typical 4.7× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩68,681
- +203.9%
- Base
- ₩109,108
- +382.8%
- Bull
- ₩176,028
- +678.9%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (15.4%).
Revenue growth
- 6.1%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (6.1% a year, annual reports), fading to 3% by year 5.
- 5.3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (6.1% a year, annual reports), fading to 3% by year 5.
- 4.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (6.1% a year, annual reports), fading to 3% by year 5.
- 3.8%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (6.1% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (6.1% a year, annual reports), fading to 3% by year 5.
Business
- 15.4%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 1%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 1.3%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 18.4%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.15, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩1.1T
- Net debt (borrowings and leases − cash and deposits)
- −₩82B
- + Stakes and investments
- ₩70M
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩198B
- Shares
- 22,437,330
- Share price
- ₩22,600
- Market cap
- ₩507B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩955B | ₩1.1T | ₩1.1T | ₩1.2T | ₩1.3T | ₩1.3T | ₩1.4T | ₩1.4T |
| Growth | 1.8% | 10.8% | 6.1% | 6.1% | 5.3% | 4.6% | 3.8% | 3.0% |
| EBIT | ₩145B | ₩165B | ₩169B | ₩187B | ₩197B | ₩207B | ₩214B | ₩221B |
| EBIT margin | 15.2% | 15.6% | 15.1% | 15.4% | 15.4% | 15.4% | 15.4% | 15.4% |
| After-tax EBIT | ₩105B | ₩119B | ₩123B | ₩136B | ₩143B | ₩150B | ₩155B | ₩160B |
| + Depreciation | — | — | — | ₩12B | ₩13B | ₩13B | ₩14B | ₩14B |
| − Capital spending | ₩20B | ₩8.5B | ₩10B | ₩16B | ₩17B | ₩17B | ₩18B | ₩19B |
| − Working capital | −₩3.8B | — | — | ₩13B | ₩12B | ₩11B | ₩9.4B | ₩7.7B |
| Free cash flow | — | — | — | ₩119B | ₩127B | ₩135B | ₩142B | ₩148B |
| Discount factor | — | — | — | 0.931 | 0.867 | 0.807 | 0.751 | 0.700 |
| Present value | — | — | — | ₩111B | ₩110B | ₩109B | ₩107B | ₩104B |
Terminal value ₩2.9T, worth ₩2T today: 79% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩50,929 a share)Now 0.44× | ₩24,3650.48× | ₩31,3940.62× | ₩62,1331.22× |
| Price / earnings (last 12 months: ₩6,306 a share)Now 3.58× | ₩23,8683.79× | ₩29,7164.71× | ₩35,2045.58× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩6,775 a share)Now 3.34× | ₩25,6423.79× | ₩31,9244.71× | ₩37,8215.58× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.4% | ₩114,789 | ₩124,114 | ₩135,545 | ₩149,890 | ₩168,431 |
| 6.9% | ₩104,371 | ₩111,911 | ₩120,978 | ₩132,092 | ₩146,039 |
| 7.4% | ₩95,584 | ₩101,778 | ₩109,108 | ₩117,924 | ₩128,731 |
| 7.9% | ₩88,074 | ₩93,230 | ₩99,252 | ₩106,379 | ₩114,951 |
| 8.4% | ₩81,582 | ₩85,924 | ₩90,937 | ₩96,792 | ₩103,722 |
Now (TTM)
- Market cap
- ₩507B
- Enterprise value
- ₩425B
- P/E
- 3.6×
- P/B
- 0.4×
- P/S
- 0.4×
- EV/EBITDA
- —
- Dividend yield
- 5.3%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩24,050 | ₩20,650 | ₩21,450 | ₩29,400 | ₩39,200 |
| Market cap | ₩540B | ₩463B | ₩481B | ₩660B | ₩880B |
| P/E | 4.5× | 3.8× | 4.3× | 5.7× | 5.8× |
| P/B | 0.5× | 0.5× | 0.6× | 0.9× | 1.4× |
| P/S | 0.5× | 0.4× | 0.5× | 0.7× | 1.0× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 5.0% | 4.8% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Cuckoo Homesys | 3.6× | 0.4× | 0.4× | — | 5.3% |
| Coway | 10.5× | 1.9× | 1.4× | — | 0.0% |
| Lotte rental | 16.1× | 1.2× | 0.6× | — | 2.3% |
| Socar | — | 1.7× | 0.8× | — | 0.9% |
| Q AID | — | 4.8× | 2.8× | — | 0.0% |
| AJ Networks | 3.3× | 0.4× | 0.2× | — | 0.0% |
| A One Cubetech | — | — | — | — | 0.0% |
| Similar companies (median) | 10.5× | 1.7× | 0.8× | — | 0.0% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Cuckoo Homesys / 쿠쿠홈시스 / 284740 / KRX:284740
Source: KRX statistical information