Protia프로티아
303360 · KOSDAQ · ₩303360 · 프로티아
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩4,172
vs the current price (₩3,640)
- Enterprise value
- ₩52B
- Equity value
- ₩54B
- WACC
- 7.4%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Bear / Base / Bull
- Bear
- ₩2,669
- −26.7%
- Base
- ₩4,172
- +14.6%
- Bull
- ₩6,682
- +83.6%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (16.8%).
Revenue growth
- 25%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.
- 19.5%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.
- 14%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.
- 8.5%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.
Business
- 16.8%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 3 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 10.6%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 13.2%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 40%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.09, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩18B
- Net debt (borrowings and leases − cash and deposits)
- −₩2B
- Shares
- 12,879,715
- Share price
- ₩3,640
- Market cap
- ₩47B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩8.2B | ₩11B | ₩15B | ₩22B | ₩27B | ₩30B | ₩33B | ₩34B |
| Growth | — | 27.8% | 43.8% | 25.0% | 19.5% | 14.0% | 8.5% | 3.0% |
| EBIT | ₩164M | ₩1.5B | ₩3.7B | ₩3.7B | ₩4.5B | ₩5.1B | ₩5.5B | ₩5.7B |
| EBIT margin | 2.0% | 14.3% | 24.6% | 16.8% | 16.8% | 16.8% | 16.8% | 16.8% |
| After-tax EBIT | ₩119M | ₩1.1B | ₩2.7B | ₩2.7B | ₩3.2B | ₩3.7B | ₩4B | ₩4.1B |
| + Depreciation | — | — | — | ₩2.4B | ₩2.8B | ₩3.2B | ₩3.5B | ₩3.6B |
| − Capital spending | ₩1.7B | ₩1.2B | ₩1.1B | ₩2.9B | ₩3.5B | ₩4B | ₩4.3B | ₩4.5B |
| − Working capital | — | ₩582M | ₩1.7B | ₩1.8B | ₩1.7B | ₩1.5B | ₩1B | ₩394M |
| Free cash flow | — | — | — | ₩351M | ₩809M | ₩1.4B | ₩2.1B | ₩2.8B |
| Discount factor | — | — | — | 0.931 | 0.867 | 0.807 | 0.751 | 0.700 |
| Present value | — | — | — | ₩326M | ₩702M | ₩1.1B | ₩1.6B | ₩2B |
Terminal value ₩66B, worth ₩46B today: 89% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩2,580 a share)Now 1.41× | ₩2,5290.98× | ₩2,8541.11× | ₩3,9021.51× |
| Price / earnings (last 12 months: ₩406 a share)Now 8.96× | ₩3,4628.52× | ₩5,81514.3× | ₩27,47067.6× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩178 a share)Now 20.5× | ₩1,5148.52× | ₩2,54414.3× | ₩12,01767.6× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2023, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.4% | ₩4,466 | ₩4,799 | ₩5,208 | ₩5,720 | ₩6,381 |
| 6.9% | ₩4,050 | ₩4,317 | ₩4,637 | ₩5,028 | ₩5,519 |
| 7.4% | ₩3,701 | ₩3,917 | ₩4,172 | ₩4,478 | ₩4,854 |
| 7.9% | ₩3,403 | ₩3,580 | ₩3,787 | ₩4,032 | ₩4,325 |
| 8.4% | ₩3,146 | ₩3,293 | ₩3,463 | ₩3,661 | ₩3,895 |
Now (TTM)
- Market cap
- ₩47B
- Enterprise value
- ₩45B
- P/E
- 9.0×
- P/B
- 1.4×
- P/S
- 2.6×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | |
|---|---|---|---|
| Price | ₩4,162 | ₩1,827 | ₩2,181 |
| Market cap | ₩54B | ₩24B | ₩28B |
| P/E | 12.0× | 9.6× | 60.7× |
| P/B | 1.7× | 0.9× | 1.2× |
| P/S | 3.5× | 2.2× | 3.4× |
| EV/EBITDA | — | — | — |
| Dividend yield | 0.0% | — | — |
Versus similar companies
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Protia / 프로티아 / 303360 / KRX:303360
Source: KRX statistical information