Protia

303360 · KOSDAQ · ₩303360 · 프로티아

₩3,640▼ ₩10 (0.27%)End-of-day · Oct 28, 2026 · End-of-day prices.
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Valuation model · Discounted cash flow (DCF)

We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.

Fair value per share

₩4,172

vs the current price (₩3,640)

Enterprise value
₩52B
Equity value
₩54B
WACC
7.4%

Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.

Bear / Base / Bull

Bear
₩2,669
−26.7%
Base
₩4,172
+14.6%
Bull
₩6,682
+83.6%

Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.

Assumptions

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Cycle options

Margin path

Every year uses the cycle-average margin (16.8%).

Revenue growth

  • 25%

    How much sales grow that year, compared with the year before.

    Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.

  • 19.5%

    How much sales grow that year, compared with the year before.

    Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.

  • 14%

    How much sales grow that year, compared with the year before.

    Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.

  • 8.5%

    How much sales grow that year, compared with the year before.

    Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.

  • 3%

    How much sales grow that year, compared with the year before.

    Default: the last 2 years' revenue growth (35.6% a year, annual reports), fading to 3% by year 5.

Business

  • 16.8%

    Operating profit as a share of revenue.

    Default: through-the-cycle average of the last 12 months and the last 3 annual reports' operating margins.

  • 27.5%

    Share of operating profit paid as corporate tax.

    Default: Korea's top corporate tax rate (25%) plus 10% local income tax.

  • 10.6%

    The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).

    Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).

  • 13.2%

    Money spent on factories, equipment, software and other long-term assets (% of revenue).

    Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).

  • 40%

    Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.

    Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.

Discount rate

  • 2%

    How fast cash flows keep growing every year after year 5.

    Default: about Korea's long-run inflation plus real growth.

  • 4.11%

    Yield on Korea's 10-year government bond: the return with almost no risk.

    Default: Korea Treasury Bond 10-year yield on 2026-10-28.

  • 0.6

    How much the share moves when the market moves: 1 means just like the market.

    Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.09, adjusted toward 1 and kept between 0.6 and 2.0.

  • 5.5%

    The extra return investors want for owning shares instead of bonds.

    Default: a typical premium for Korean shares.

  • 5.61%

    The interest rate the company would pay to borrow.

    Default: the 10-year yield plus a 1.5% credit spread.

Starting point

Revenue (TTM to H1 2026)
₩18B
Net debt (borrowings and leases − cash and deposits)
−₩2B
Shares
12,879,715
Share price
₩3,640
Market cap
₩47B

TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.

Past years and projection

Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.

FY2023FY2024FY2025Year 1Year 2Year 3Year 4Year 5
Revenue₩8.2B₩11B₩15B₩22B₩27B₩30B₩33B₩34B
Growth—27.8%43.8%25.0%19.5%14.0%8.5%3.0%
EBIT₩164M₩1.5B₩3.7B₩3.7B₩4.5B₩5.1B₩5.5B₩5.7B
EBIT margin2.0%14.3%24.6%16.8%16.8%16.8%16.8%16.8%
After-tax EBIT₩119M₩1.1B₩2.7B₩2.7B₩3.2B₩3.7B₩4B₩4.1B
+ Depreciation———₩2.4B₩2.8B₩3.2B₩3.5B₩3.6B
− Capital spending₩1.7B₩1.2B₩1.1B₩2.9B₩3.5B₩4B₩4.3B₩4.5B
− Working capital—₩582M₩1.7B₩1.8B₩1.7B₩1.5B₩1B₩394M
Free cash flow———₩351M₩809M₩1.4B₩2.1B₩2.8B
Discount factor———0.9310.8670.8070.7510.700
Present value———₩326M₩702M₩1.1B₩1.6B₩2B

Terminal value ₩66B, worth ₩46B today: 89% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.

Cross-check: what the market has paid before

For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:

LowTypicalHigh
Price / book (book value ₩2,580 a share)Now 1.41×₩2,5290.98×₩2,8541.11×₩3,9021.51×
Price / earnings (last 12 months: ₩406 a share)Now 8.96×₩3,4628.52×₩5,81514.3×₩27,47067.6×
P/E on run-rate earnings (Q2 2026 × 4: ₩178 a share)Now 20.5×₩1,5148.52×₩2,54414.3×₩12,01767.6×

Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2023, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.

Sensitivity

Fair value per share as two inputs change; the middle is the current case.

WACC ↓ · Terminal growth →1.0%1.5%2.0%2.5%3.0%
6.4%₩4,466₩4,799₩5,208₩5,720₩6,381
6.9%₩4,050₩4,317₩4,637₩5,028₩5,519
7.4%₩3,701₩3,917₩4,172₩4,478₩4,854
7.9%₩3,403₩3,580₩3,787₩4,032₩4,325
8.4%₩3,146₩3,293₩3,463₩3,661₩3,895

Now (TTM)

Market cap
₩47B
Enterprise value
₩45B
P/E
9.0×
P/B
1.4×
P/S
2.6×
EV/EBITDA
—
Dividend yield
0.0%

Over time (at each year end)

202520242023
Price₩4,162₩1,827₩2,181
Market cap₩54B₩24B₩28B
P/E12.0×9.6×60.7×
P/B1.7×0.9×1.2×
P/S3.5×2.2×3.4×
EV/EBITDA———
Dividend yield0.0%——

Versus similar companies

CompanyP/EP/BP/SEV/EBITDADividend yield
Protia9.0×1.4×2.6×—0.0%
TSE29.1×6.4×5.4×—0.2%
Kctech21.7×3.3×4.0×16.7×0.5%
Classys12.8×3.2×4.8×10.0×3.7%
Park Systems69.3×4.7×8.3×—0.2%
DI42.0×5.8×2.6×—0.6%
LivsMed—6.7×21.5×—0.0%
Similar companies (median)29.1×5.3×5.1×13.4×0.3%

Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.

Also known as: Protia / 프로티아 / 303360 / KRX:303360

Source: KRX statistical information