MX On

347890 · KOSDAQ · ₩347890 · 엠엑스온

₩3,690▼ ₩10 (0.27%)End-of-day · Oct 29, 2026 · End-of-day prices.
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Valuation model · Discounted cash flow (DCF)

We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.

Fair value per share

₩14,458

vs the current price (₩3,690)

Enterprise value
₩321B
Equity value
₩246B
WACC
6.3%

Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.

Why the model and the price differ

The model is 292% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:

  • To match today's price of ₩3,690, the model needs an operating margin of 6.9% every year (it uses 13.5%).
  • Or revenue growth −23.3 points a year higher than assumed in each of the 5 years.
  • Margins ranged from −9.4% to 29.3% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
  • 100% of the last 12 months' net profit came from outside operations (stakes in other companies, interest, one-offs). The model adds those stakes at book value but doesn't project that income.
  • Today's P/E is 26.9× against a typical 17.8× over the last 10 years.

Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.

Bear / Base / Bull

Bear
₩6,880
+86.4%
Base
₩14,458
+291.8%
Bull
₩28,383
+669.2%

Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.

Assumptions

Sign in to change the assumptions and see the results update. Sign in

Cycle options

Margin path

Every year uses the cycle-average margin (13.5%).

Revenue growth

  • 14.3%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (14.3% a year, annual reports), fading to 3% by year 5.

  • 11.5%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (14.3% a year, annual reports), fading to 3% by year 5.

  • 8.7%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (14.3% a year, annual reports), fading to 3% by year 5.

  • 5.8%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (14.3% a year, annual reports), fading to 3% by year 5.

  • 3%

    How much sales grow that year, compared with the year before.

    Default: the last 3 years' revenue growth (14.3% a year, annual reports), fading to 3% by year 5.

Business

  • 13.5%

    Operating profit as a share of revenue.

    Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.

  • 27.5%

    Share of operating profit paid as corporate tax.

    Default: Korea's top corporate tax rate (25%) plus 10% local income tax.

  • 1.4%

    The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).

    Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).

  • 1.8%

    Money spent on factories, equipment, software and other long-term assets (% of revenue).

    Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).

  • 40%

    Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.

    Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.

Discount rate

  • 2%

    How fast cash flows keep growing every year after year 5.

    Default: about Korea's long-run inflation plus real growth.

  • 4.08%

    Yield on Korea's 10-year government bond: the return with almost no risk.

    Default: Korea Treasury Bond 10-year yield on 2026-10-29.

  • 0.6

    How much the share moves when the market moves: 1 means just like the market.

    Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.24, adjusted toward 1 and kept between 0.6 and 2.0.

  • 5.5%

    The extra return investors want for owning shares instead of bonds.

    Default: a typical premium for Korean shares.

  • 5.58%

    The interest rate the company would pay to borrow.

    Default: the 10-year yield plus a 1.5% credit spread.

Starting point

Revenue (TTM to H1 2026)
₩120B
Net debt (borrowings and leases − cash and deposits)
₩29B
+ Stakes and investments
₩1.4B
Associates, long-term financial assets and deposits (book value)
− Minority interests
₩48B
Shares
17,013,204
Share price
₩3,690
Market cap
₩63B

TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.

Past years and projection

Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.

FY2023FY2024FY2025Year 1Year 2Year 3Year 4Year 5
Revenue₩33B₩37B₩62B₩138B₩153B₩167B₩176B₩182B
Growth−20.8%11.4%69.2%14.3%11.5%8.7%5.8%3.0%
EBIT₩5.6B₩5.6B−₩5.8B₩19B₩21B₩23B₩24B₩25B
EBIT margin17.0%15.3%−9.4%13.5%13.5%13.5%13.5%13.5%
After-tax EBIT₩4.1B₩4.1B−₩4.2B₩13B₩15B₩16B₩17B₩18B
+ Depreciation———₩1.9B₩2.1B₩2.3B₩2.5B₩2.5B
− Capital spending₩584M₩551M₩1.4B₩2.5B₩2.8B₩3B₩3.2B₩3.3B
− Working capital−₩397M₩1.5B₩29B₩6.9B₩6.3B₩5.3B₩3.9B₩2.1B
Free cash flow———₩6B₩8.1B₩10B₩13B₩15B
Discount factor———0.9400.8840.8320.7820.736
Present value———₩5.7B₩7.1B₩8.6B₩9.9B₩11B

Terminal value ₩379B, worth ₩279B today: 87% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.

Cross-check: what the market has paid before

For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:

LowTypicalHigh
Price / book (book value ₩4,313 a share)Now 0.86×₩4,2921.00×₩7,5021.74×₩10,1192.35×
Price / earnings (last 12 months: ₩137 a share)Now 26.9×₩1,99414.6×₩2,43417.8×₩4,29031.3×
P/E on run-rate earnings (Q2 2026 × 4: ₩496 a share)Now 7.44×₩7,22414.6×₩8,82017.8×₩15,54331.3×

Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.

Sensitivity

Fair value per share as two inputs change; the middle is the current case.

WACC ↓ · Terminal growth →1.0%1.5%2.0%2.5%3.0%
5.3%₩15,930₩17,912₩20,485₩23,959₩28,917
5.8%₩13,678₩15,183₩17,077₩19,534₩22,853
6.3%₩11,851₩13,021₩14,458₩16,266₩18,611
6.8%₩10,340₩11,268₩12,384₩13,755₩15,480
7.3%₩9,070₩9,817₩10,702₩11,766₩13,073

Now (TTM)

Market cap
₩63B
Enterprise value
₩85B
P/E
26.9×
P/B
0.9×
P/S
0.5×
EV/EBITDA
—
Dividend yield
1.6%

Over time (at each year end)

20252024202320222021
Price₩6,420₩5,430₩7,690₩7,970₩9,160
Market cap₩109B₩92B₩131B₩136B₩156B
P/E64.1×14.5×20.7×12.9×15.5×
P/B1.5×1.3×1.8×1.9×2.4×
P/S1.8×2.5×4.0×3.3×4.0×
EV/EBITDA—————
Dividend yield0.9%4.1%———

Versus similar companies

CompanyP/EP/BP/SEV/EBITDADividend yield
MX On26.9×0.9×0.5×—1.6%
TSE27.5×6.1×5.1×—0.2%
Kctech22.1×3.4×4.1×17.1×0.5%
Classys12.7×3.2×4.7×9.9×3.7%
Park Systems69.0×4.7×8.2×—0.2%
DI42.2×5.8×2.6×—0.6%
Curiox Biosystems—21.3×182.0×—0.0%
Similar companies (median)27.5×5.3×4.9×13.5×0.3%

Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.

Also known as: MX On / 엠엑스온 / 347890 / KRX:347890

Source: KRX statistical information