Finger Story핑거스토리
417180 · KOSDAQ · ₩417180 · 핑거스토리
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩6,031
vs the current price (₩3,465)
- Enterprise value
- ₩12B
- Equity value
- ₩34B
- WACC
- 8.5%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 74% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩3,465, the model needs an operating margin of −1.1% every year (it uses 6.0%).
- The group includes a financial business (an insurer, bank or broker), whose investments and minority shareholders are left out here. A sum-of-the-parts view usually fits groups like this better.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩4,945
- +42.7%
- Base
- ₩6,031
- +74.1%
- Bull
- ₩7,783
- +124.6%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (6.0%).
Revenue growth
- -0.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-0.2% a year, annual reports), fading to 3% by year 5.
- 0.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-0.2% a year, annual reports), fading to 3% by year 5.
- 1.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-0.2% a year, annual reports), fading to 3% by year 5.
- 2.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-0.2% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (-0.2% a year, annual reports), fading to 3% by year 5.
Business
- 6%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 4 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 2.6%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 3.3%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- -10%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.81
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.71, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩19B
- Net debt (borrowings and leases − cash and deposits)
- −₩23B
- Shares
- 5,714,889
- Share price
- ₩3,465
- Market cap
- ₩20B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩18B | ₩18B | ₩17B | ₩18B | ₩19B | ₩19B | ₩19B | ₩20B |
| Growth | 5.8% | −0.4% | −5.7% | −0.2% | 0.6% | 1.4% | 2.2% | 3.0% |
| EBIT | ₩1.4B | ₩1.5B | ₩847M | ₩1.1B | ₩1.1B | ₩1.1B | ₩1.2B | ₩1.2B |
| EBIT margin | 7.5% | 8.2% | 4.9% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% |
| After-tax EBIT | ₩1B | ₩1.1B | ₩614M | ₩804M | ₩809M | ₩820M | ₩838M | ₩863M |
| + Depreciation | — | — | — | ₩481M | ₩483M | ₩490M | ₩501M | ₩516M |
| − Capital spending | ₩54M | ₩514M | ₩1.2B | ₩610M | ₩614M | ₩622M | ₩636M | ₩655M |
| − Working capital | −₩9.2B | −₩1.5B | −₩4.3B | ₩3.7M | −₩11M | −₩26M | −₩41M | −₩58M |
| Free cash flow | — | — | — | ₩671M | ₩690M | ₩714M | ₩745M | ₩782M |
| Discount factor | — | — | — | 0.922 | 0.850 | 0.784 | 0.723 | 0.666 |
| Present value | — | — | — | ₩619M | ₩586M | ₩560M | ₩538M | ₩521M |
Terminal value ₩13B, worth ₩9B today: 76% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩5,524 a share)Now 0.63× | ₩4,4440.80× | ₩15,1732.75× | ₩41,7157.55× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩424 a share)Now 8.17× | ₩4,1049.68× | ₩13,04630.8× | ₩27,38364.6× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2023, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 7.5% | ₩6,065 | ₩6,227 | ₩6,419 | ₩6,650 | ₩6,933 |
| 8.0% | ₩5,910 | ₩6,048 | ₩6,209 | ₩6,399 | ₩6,628 |
| 8.5% | ₩5,776 | ₩5,894 | ₩6,031 | ₩6,190 | ₩6,379 |
| 9.0% | ₩5,660 | ₩5,762 | ₩5,879 | ₩6,014 | ₩6,172 |
| 9.5% | ₩5,557 | ₩5,646 | ₩5,747 | ₩5,863 | ₩5,998 |
Now (TTM)
- Market cap
- ₩20B
- Enterprise value
- −₩2.9B
- P/E
- —
- P/B
- 0.6×
- P/S
- 1.1×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|
| Price | ₩8,765 | ₩14,308 | ₩16,259 | ₩36,821 |
| Market cap | ₩50B | ₩82B | ₩93B | ₩210B |
| P/E | 14.3× | 48.7× | 53.7× | — |
| P/B | 1.6× | 3.2× | 3.9× | 14.7× |
| P/S | 2.9× | 4.5× | 5.0× | 12.1× |
| EV/EBITDA | — | — | — | — |
| Dividend yield | 0.0% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Finger Story | — | 0.6× | 1.1× | — | 0.0% |
| NAVER | 13.0× | 0.9× | 2.0× | — | 1.5% |
| Kakao | 37.7× | 1.1× | 1.6× | — | 0.3% |
| Daou Technology | 1.9× | 0.4× | 0.0× | — | 5.6% |
| NICE Information Service | 11.7× | 2.1× | 1.6× | 6.9× | 2.9% |
| Kinx | 35.7× | 4.0× | 5.2× | 15.6× | 0.3% |
| Cafe24 | 11.1× | 1.5× | 1.2× | — | 0.0% |
| Similar companies (median) | 12.3× | 1.3× | 1.6× | 6.9× | 0.9% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Finger Story / 핑거스토리 / 417180 / KRX:417180
Source: KRX statistical information