Knowmerce

473980 · KOSDAQ · ₩473980 · 노머스

₩10,760▲ ₩830 (8.36%)End-of-day · Oct 27, 2026 · End-of-day prices.
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Valuation model · Discounted cash flow (DCF)

We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.

Fair value per share

₩16,321

vs the current price (₩10,760)

Enterprise value
₩157B
Equity value
₩178B
WACC
7.4%

Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.

Why the model and the price differ

The model is 52% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:

  • To match today's price of ₩10,760, the model needs an operating margin of 9.5% every year (it uses 14.3%).
  • Or revenue growth −14.0 points a year higher than assumed in each of the 5 years.
  • 49% of the last 12 months' net profit came from outside operations (stakes in other companies, interest, one-offs). The model adds those stakes at book value but doesn't project that income.

Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.

Bear / Base / Bull

Bear
₩11,092
+3.1%
Base
₩16,321
+51.7%
Bull
₩25,118
+133.4%

Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.

Assumptions

Sign in to change the assumptions and see the results update. Sign in

Cycle options

Margin path

Every year uses the cycle-average margin (14.3%).

Revenue growth

  • 9.9%

    How much sales grow that year, compared with the year before.

    Default: the last 1 years' revenue growth (9.9% a year, annual reports), fading to 3% by year 5.

  • 8.2%

    How much sales grow that year, compared with the year before.

    Default: the last 1 years' revenue growth (9.9% a year, annual reports), fading to 3% by year 5.

  • 6.4%

    How much sales grow that year, compared with the year before.

    Default: the last 1 years' revenue growth (9.9% a year, annual reports), fading to 3% by year 5.

  • 4.7%

    How much sales grow that year, compared with the year before.

    Default: the last 1 years' revenue growth (9.9% a year, annual reports), fading to 3% by year 5.

  • 3%

    How much sales grow that year, compared with the year before.

    Default: the last 1 years' revenue growth (9.9% a year, annual reports), fading to 3% by year 5.

Business

  • 14.3%

    Operating profit as a share of revenue.

    Default: through-the-cycle average of the last 12 months and the last 2 annual reports' operating margins.

  • 27.5%

    Share of operating profit paid as corporate tax.

    Default: Korea's top corporate tax rate (25%) plus 10% local income tax.

  • 0.8%

    The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).

    Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).

  • 1.1%

    Money spent on factories, equipment, software and other long-term assets (% of revenue).

    Default: average of the last 2 annual reports (cash flow statements; equipment and intangibles).

  • 40%

    Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.

    Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 2 years.

Discount rate

  • 2%

    How fast cash flows keep growing every year after year 5.

    Default: about Korea's long-run inflation plus real growth.

  • 4.11%

    Yield on Korea's 10-year government bond: the return with almost no risk.

    Default: Korea Treasury Bond 10-year yield on 2026-10-28.

  • 0.6

    How much the share moves when the market moves: 1 means just like the market.

    Default: 102 weeks of weekly returns against KOSPI (official index); raw beta -0.16, adjusted toward 1 and kept between 0.6 and 2.0.

  • 5.5%

    The extra return investors want for owning shares instead of bonds.

    Default: a typical premium for Korean shares.

  • 5.61%

    The interest rate the company would pay to borrow.

    Default: the 10-year yield plus a 1.5% credit spread.

Starting point

Revenue (TTM to H1 2026)
₩75B
Net debt (borrowings and leases − cash and deposits)
−₩5.4B
+ Stakes and investments
₩15B
Associates, long-term financial assets and deposits (book value)
Shares
10,882,752
Share price
₩10,760
Market cap
₩117B

TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.

Past years and projection

Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.

FY2024FY2025Year 1Year 2Year 3Year 4Year 5
Revenue₩69B₩76B₩83B₩90B₩95B₩100B₩103B
Growth—9.9%9.9%8.2%6.4%4.7%3.0%
EBIT₩8.2B₩12B₩12B₩13B₩14B₩14B₩15B
EBIT margin11.9%16.3%14.3%14.3%14.3%14.3%14.3%
After-tax EBIT₩5.9B₩8.9B₩8.6B₩9.3B₩9.9B₩10B₩11B
+ Depreciation——₩662M₩716M₩762M₩798M₩822M
− Capital spending₩778M₩746M₩910M₩985M₩1B₩1.1B₩1.1B
− Working capital—₩21B₩3B₩2.7B₩2.3B₩1.8B₩1.2B
Free cash flow——₩5.3B₩6.3B₩7.3B₩8.2B₩9.1B
Discount factor——0.9310.8670.8070.7510.700
Present value——₩5B₩5.5B₩5.9B₩6.2B₩6.4B

Terminal value ₩184B, worth ₩129B today: 82% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.

Sensitivity

Fair value per share as two inputs change; the middle is the current case.

WACC ↓ · Terminal growth →1.0%1.5%2.0%2.5%3.0%
6.4%₩17,361₩18,446₩19,774₩21,438₩23,587
6.9%₩15,969₩16,833₩17,870₩19,140₩20,732
7.4%₩14,795₩15,495₩16,321₩17,312₩18,526
7.9%₩13,793₩14,366₩15,034₩15,823₩16,770
8.4%₩12,928₩13,403₩13,950₩14,587₩15,340

Now (TTM)

Market cap
₩117B
Enterprise value
₩112B
P/E
7.4×
P/B
1.1×
P/S
1.6×
EV/EBITDA
—
Dividend yield
0.0%

Over time (at each year end)

20252024
Price₩28,000₩20,600
Market cap₩305B₩224B
P/E20.5×22.7×
P/B2.9×2.6×
P/S4.0×3.3×
EV/EBITDA——
Dividend yield0.0%—

Versus similar companies

CompanyP/EP/BP/SEV/EBITDADividend yield
Knowmerce7.4×1.1×1.6×—0.0%
HYBE—2.1×2.0×—0.3%
SM Entertainment13.8×1.8×1.4×—2.0%
JYP Entertainment12.6×2.1×1.6×7.0×2.3%
CJ CGV—1.1×0.3×—0.0%
YG Entertainment21.9×1.4×1.2×—0.8%
Studio Dragon21.7×0.9×1.2×—0.0%
Similar companies (median)17.8×1.6×1.3×7.0×0.5%

Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.

Also known as: Knowmerce / 노머스 / 473980 / KRX:473980

Source: KRX statistical information