AU Brandz에이유브랜즈
481070 · KOSDAQ · ₩481070 · 에이유브랜즈
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩28,220
vs the current price (₩12,100)
- Enterprise value
- ₩384B
- Equity value
- ₩405B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 133% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩12,100, the model needs an operating margin of 9.2% every year (it uses 20.6%).
- Or revenue growth −22.6 points a year higher than assumed in each of the 5 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩19,242
- +59.0%
- Base
- ₩28,220
- +133.2%
- Bull
- ₩42,887
- +254.4%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (20.6%).
Revenue growth
- 25%
How much sales grow that year, compared with the year before.
Default: the last 1 years' revenue growth (34.5% a year, annual reports), fading to 3% by year 5.
- 19.5%
How much sales grow that year, compared with the year before.
Default: the last 1 years' revenue growth (34.5% a year, annual reports), fading to 3% by year 5.
- 14%
How much sales grow that year, compared with the year before.
Default: the last 1 years' revenue growth (34.5% a year, annual reports), fading to 3% by year 5.
- 8.5%
How much sales grow that year, compared with the year before.
Default: the last 1 years' revenue growth (34.5% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 1 years' revenue growth (34.5% a year, annual reports), fading to 3% by year 5.
Business
- 20.6%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 2 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 3%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so a typical level.
- 4%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: not in the statements, so a typical level.
- 19.5%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 2 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.03%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-27.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 82 weeks of weekly returns against KOSPI (official index); raw beta 0.05, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.53%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩87B
- Net debt (borrowings and leases − cash and deposits)
- −₩27B
- − Minority interests
- ₩5.2B
- Shares
- 14,361,800
- Share price
- ₩12,100
- Market cap
- ₩174B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|
| Revenue | ₩45B | ₩60B | ₩109B | ₩130B | ₩148B | ₩161B | ₩166B |
| Growth | — | 34.5% | 25.0% | 19.5% | 14.0% | 8.5% | 3.0% |
| EBIT | ₩12B | ₩10B | ₩22B | ₩27B | ₩31B | ₩33B | ₩34B |
| EBIT margin | 27.9% | 16.8% | 20.6% | 20.6% | 20.6% | 20.6% | 20.6% |
| After-tax EBIT | ₩9B | ₩7.3B | ₩16B | ₩19B | ₩22B | ₩24B | ₩25B |
| + Depreciation | — | — | ₩3.3B | ₩3.9B | ₩4.4B | ₩4.8B | ₩5B |
| − Capital spending | — | — | ₩4.4B | ₩5.2B | ₩5.9B | ₩6.4B | ₩6.6B |
| − Working capital | — | ₩7.5B | ₩4.2B | ₩4.1B | ₩3.6B | ₩2.5B | ₩941M |
| Free cash flow | — | — | ₩11B | ₩14B | ₩17B | ₩20B | ₩22B |
| Discount factor | — | — | 0.932 | 0.868 | 0.809 | 0.753 | 0.702 |
| Present value | — | — | ₩10B | ₩12B | ₩14B | ₩15B | ₩16B |
Terminal value ₩452B, worth ₩317B today: 83% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩29,506 | ₩31,863 | ₩34,761 | ₩38,413 | ₩43,159 |
| 6.8% | ₩26,951 | ₩28,855 | ₩31,150 | ₩33,974 | ₩37,532 |
| 7.3% | ₩24,803 | ₩26,365 | ₩28,220 | ₩30,456 | ₩33,207 |
| 7.8% | ₩22,971 | ₩24,272 | ₩25,795 | ₩27,601 | ₩29,781 |
| 8.3% | ₩21,391 | ₩22,487 | ₩23,755 | ₩25,238 | ₩26,999 |
Now (TTM)
- Market cap
- ₩174B
- Enterprise value
- ₩127B
- P/E
- 15.0×
- P/B
- 2.2×
- P/S
- 2.0×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | |
|---|---|
| Price | ₩22,300 |
| Market cap | ₩320B |
| P/E | 37.8× |
| P/B | 4.7× |
| P/S | 5.3× |
| EV/EBITDA | — |
| Dividend yield | 0.0% |
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Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| AU Brandz | 15.0× | 2.2× | 2.0× | — | 0.0% |
| Samsung C&T | 17.5× | 0.5× | 1.1× | — | 0.9% |
| POSCO International | 10.6× | 1.3× | 0.3× | — | 3.7% |
| ISC | 41.4× | 5.5× | 11.5× | — | 0.6% |
| Youngone | 5.1× | 0.7× | 0.7× | — | 3.1% |
| Dong SUH Companies | 19.0× | 1.6× | 5.1× | — | 4.1% |
| Shinsegae | 13.7× | 0.4× | 0.3× | — | 2.1% |
| Similar companies (median) | 15.6× | 1.0× | 0.9× | — | 2.6% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: AU Brandz / 에이유브랜즈 / 481070 / KRX:481070
Source: KRX statistical information