JONBUR Research · Update note
Pulmuone Corporate · 017810 · Food & Beverage
Pulmuone Corporate: Model Fair Value Estimate Falls to ₩9,248 per Share from ₩83,575
Why this report
Written after:
- Model fair value changeModel estimate of fair value moved -89% (₩83,575 → ₩9,248 per share)Oct 22, 2026
Our model estimate of fair value for Pulmuone Corporate fell 89% to ₩9,248 per share, from ₩83,575 in the previous report. The change comes from a lower discount rate paired with a much weaker cash flow outcome in the model, not from a new company filing, and it removes the large gap between model and market price.
Written Oct 21, 2026 · Data as of Oct 20, 2026 · 0 views
This is not financial advice. The report does not recommend buying or selling anything.
What happened
On 2026-10-22 the model was re-run on the same trailing figures to H1 2026. The base estimate moved from ₩83,575 to ₩9,248 per share, a fall of 89%. The bear case moved from ₩39,807 to ₩0, and the bull case from ₩159,789 to ₩134,185. The discount rate shown for the model changed from 7.2% to 4.9%.
No company filings or other events explain the change, and no filing excerpts were provided. The financial data in the pack is the same trailing set: revenue of ₩3.49T, operating income of ₩106.0B, net income of ₩43.8B and free cash flow of ₩54.6B. The reason for the shift in model output is not stated in the data. The share price closed at ₩8,580 on 2026-10-20, down 39.0% over one year and close to the 52-week low of ₩8,100.
What it changes for the thesis
The previous report described a steadily growing but low-margin food company with high leverage and recent capital-raising filings, and it said the evidence was mixed. Nothing in the business data has changed since then, so that picture still holds: operating margin is 3.0%, liabilities are 274.2% of equity, and borrowings are ₩793.5B against cash of ₩112.4B.
What changes is how much weight the earlier model gap deserves. The previous report already warned that even the bear case sat far above the market price and that the result was very sensitive to cash flow assumptions and might miss leverage or dilution risk. The new output supports that caution: the same inputs can produce very different values. The July rights offering and the August filings on debt securities recognized as equity remain unquantified in our data.
What it changes for the valuation
The model now gives a base estimate of ₩9,248 per share, a bear case of ₩0 and a bull case of ₩134,185. The previous range was ₩39,807 / ₩83,575 / ₩159,789. This is a model estimate based on the assumptions shown, not a target. The base estimate is now only about 7.8% above the ₩8,580 share price, so the model no longer shows a large gap to the market.
The range is extremely wide. A bear case of zero and a bull case of ₩134,185 mean the model has little precision for this company, likely because leverage amplifies small changes in cash flow assumptions. Market multiples are unchanged in spirit: trailing P/E is 7.5, P/B is 1.0, and the dividend yield is 1.2%.
Closing view
The business facts are the same as in the previous report, but the model reading has moved sharply, and it now sits close to the market price instead of far above it. That makes the earlier large gap look more like a product of the assumptions than a reliable signal. With a bear case of zero, a very wide range, high leverage and unquantified capital-raising filings, the model is best treated as a rough cross-check. The evidence remains mixed and does not point clearly in one direction.
Model estimate of fair value
- Bear
- ₩0
- -100%
- Base
- ₩9,248
- +14%
- Bull
- ₩134,185
- +1559%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Base case of the 5-year discounted cash flow model on the stock's Valuation tab (statements TTM to H1 2026; discount rate 4.9%). Bear and Bull move the main assumptions by fixed steps. See and change the assumptions
Filings and data used
- Corporate value-up planSep 22, 2026
- 5%+ holding reportSep 11, 2026
- [Amended Filing] Major Matters Report (Decision on Issuance of Debt Securities Recognized as Equity)Aug 28, 2026
- Material Matters Report (Decision on Issuance of Debt Securities Recognized as Capital)Aug 26, 2026
- Material Matters Report (Decision on Issuance of Debt Securities Recognized as Capital)Aug 26, 2026
- Half-year report (Jun 2026)Aug 14, 2026
- 5%+ holding reportAug 13, 2026
- Change in largest shareholder's holdingsAug 11, 2026
- 5%+ holding reportAug 11, 2026
- Insider shareholding reportAug 11, 2026
- Insider shareholding reportAug 11, 2026
- Rights offering (paid-in capital increase) decisionJul 29, 2026
- [Bulletin] Pulmuone Water Signs Workplace Environment Improvement Agreement with Occupational Health and Safety AssociationOct 20, 2026
- 풀무원샘물, 이동공장 무사고 2000일 달성Oct 20, 2026
- "Spreading a Worker Safety Culture" Pulmuone Water partners with the Korea Occupational Safety and Health AgencyOct 19, 2026
- Pulmuone Aims to Grow Seaweed on Land Across the Sea, Wins Minister of Oceans and Fisheries Award [NewsisForum: Korea in 10 Years]Oct 19, 2026
- "Kale Is Richer, Fiber in a Bottle": Pulmuone Healthcare Renews Green Juice LineOct 18, 2026
- Pulmuone, Sonopet Launch Dog Campaign "Right Food, Right Joy" [Pets Together]Oct 18, 2026
- "From soybean noodles to pasta and frittata": Pulmuone Foods Meomers awards baby meal contestOct 18, 2026
- [New Product Buzz] Haitai Confectionery 'Grand Slam Homerun Ball' and Pulmuone 'Premium Grade Domestic Soybean Soy Milk Seoritae'Oct 16, 2026
- Pulmuone Foodmerce expands food support for vulnerable groups in partnership with Korea Social Welfare Centers AssociationOct 16, 2026
- 풀무원, 2027년형 김치냉장고 출시…“전 모델 에너지효율 1등급 달성”Oct 16, 2026
- Daily prices up to 2026-10-20
- Financial statements, trailing 12 months as of H1 2026
- Our fair value model, statements as of TTM to H1 2026
Report history
- Oct 21, 2026Update noteModel fair value changePulmuone Corporate: Model Fair Value Estimate Falls to ₩9,248 per Share from ₩83,575
- Oct 18, 2026InitiationStart of coverage (reader request)Pulmuone Corporate: Thin Margins, a 37.8% One-Year Share Price Fall and a Model Estimate Far Above the Market Price
Source: KRX statistical information