JONBUR Research · Update note
Lotte Wellfood · 280360 · Food & Beverage
Lotte Wellfood: Model fair value estimate cut 36% to ₩141,395 per share
Why this report
Written after:
- Model fair value changeModel estimate of fair value moved -36% (₩219,794 → ₩141,395 per share)Oct 22, 2026
Our model's base fair value estimate for Lotte Wellfood fell 36% to ₩141,395 per share from ₩219,794, with no new company filing behind the change. The estimate is still above the share price, but by a much smaller margin, and the bear case is now zero.
Written Oct 21, 2026 · Data as of Oct 20, 2026 · 0 views
This is not financial advice. The report does not recommend buying or selling anything.
What happened
The only material event is a change in our model output on 2026-10-22. The base estimate moved from ₩219,794 to ₩141,395 per share, a fall of 36%. No filings or other company events were provided to explain it.
The model is still a 5-year discounted cash flow based on trailing figures to H1 2026. The discount rate is now 6.0%, against 7.4% in the previous report. The bear case moved from ₩46,085 to ₩0, and the bull case from ₩527,610 to ₩595,727. The data does not show why the inputs changed, so the exact drivers are not available here.
The share price was ₩122,400 on 2026-10-20, up from ₩121,100 on 2026-10-16. Trailing revenue is ₩4.4T with a 3.7% operating margin, unchanged from the earlier report. Foreign ownership is 13.9%, against 14.0% sixty days ago.
What it changes for the thesis
The previous report described a large food company with growing sales but thin margins and a 0.5x book multiple. That picture is unchanged. Trailing operating margin is 3.7%, ROE is 3.9%, P/B is 0.5 and P/E is 13.2.
What changes is the size of the gap between the model and the market. The earlier report flagged a wide gap to the model estimate, and that gap has narrowed sharply. The business data does not show a deterioration to match, so the shift comes from the model rather than from the company's reported results.
Over the last 20 days foreigners were small net buyers (about ₩1.3B) and institutions were also net buyers (about ₩0.8B), while retail investors were net sellers (about ₩1.8B). Short balance is 0.1%. This is a mild reversal from the foreign selling noted before, but the amounts are small.
What it changes for the valuation
The new base estimate of ₩141,395 per share is a model estimate based on the assumptions shown, not a target. It compares with the previous ₩219,794 and the current price of ₩122,400. The new base is about 15.5% above the price, against roughly 81.5% above in the previous report.
The range is now ₩0 (bear) to ₩595,727 (bull). A bear value of zero and a bull value more than four times the base show that the result is extremely sensitive to the inputs. The range is too wide to say much about where value lies.
Market multiples are little changed: P/E 13.2, P/B 0.5, P/S 0.3 and a dividend yield of 2.7%. Peers in the data show P/E of 10.6 for Orion, 12.7 for Nongshim, 18.0 for Otoki and 18.9 for Samyang Foods. EV/EBITDA is not available.
Closing view
This update reflects a change in the model, not a new development at the company. Reported figures, the price and the multiples are close to what they were in the previous report, yet the model's base estimate is more than a third lower and the bear case has fallen to zero. That suggests the earlier gap to the market was largely a product of assumptions, especially the discount rate and cash flow inputs. The thin margins, low ROE and 0.5x book multiple remain the central facts. The model estimate should be read as a rough, assumption-dependent reference, not a signal.
Model estimate of fair value
- Bear
- ₩0
- -100%
- Base
- ₩141,395
- +19%
- Bull
- ₩595,727
- +402%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Base case of the 5-year discounted cash flow model on the stock's Valuation tab (statements TTM to H1 2026; discount rate 6%). Bear and Bull move the main assumptions by fixed steps. See and change the assumptions
Filings and data used
- 5%+ holding reportOct 2, 2026
- Investor relations (IR) eventSep 10, 2026
- Disclosure on Large Business Group Status [Quarterly Disclosure (For Individual Company)]Aug 28, 2026
- Half-year report (Jun 2026)Aug 13, 2026
- Matters Concerning Payment Amounts by Payment Method and Payment Period, and Dispute Mediation BodiesAug 13, 2026
- Investor relations (IR) eventAug 7, 2026
- Preliminary earnings (consolidated)Aug 7, 2026
- Investor relations (IR) eventJul 31, 2026
- Disclosure Related to Sustainability Management Report, etc. (Voluntary Disclosure)Jun 30, 2026
- [Corrected] New Facility Investment, etc.Jun 15, 2026
- Disclosure of Corporate Governance ReportMay 29, 2026
- Disclosure of Large Business Group Status [Annual Disclosure and Q1 Use (Individual Companies)]May 29, 2026
- Lotte Wellfood runs global marketing for Pepero Day, ad on Times SquareOct 21, 2026
- "Cut it and the cheese flows like a waterfall": Lotte Wellfood launches Chef Food cheese-stuffed tonkatsuOct 20, 2026
- Pop-up in Seongsu Offers 'Xylitol School' Experience… Lotte Wellfood Suggests Dental Care Habits to Young PeopleOct 19, 2026
- Lotte Wellfood opens 'Xylitol School' pop-up to promote healthy dental care habitsOct 16, 2026
- Lotte Wellfood Unveils Limited-Edition Mont Blanc and Castella with Cheese Soufflé Brand 'Chiffle'Oct 15, 2026
- "Pepero Day is coming"...Lotte Wellfood rolls out popular products including Stray Kids collaborationOct 14, 2026
- "Pepero with Stray Kids and Sanrio" Lotte Wellfood releases 10 seasonal packagesOct 14, 2026
- Pepero Bookmarks and Sherry Fragrance Arrive: Lotte Wellfood Launches Unique MerchandiseOct 13, 2026
- Lotte Wellfood Partners With Idus, Launches Pepero Bookmarks and Ghana KeyringsOct 13, 2026
- Daily prices up to 2026-10-20
- Financial statements, trailing 12 months as of H1 2026
- Our fair value model, statements as of TTM to H1 2026
Report history
Source: KRX statistical information