Sono Square소노스퀘어

Sono Square's shares have fallen sharply over the past year while the business remains loss-making at the net level.

Sono Square is a Korean distributor with MRO supply to hospitality clients, resort retail under its GOOD&GOODS brand, and a mattress and living-products rental business. For the twelve months to H1 2026 it reported revenue of ₩160B, an operating loss of ₩1.5B and a net loss of ₩4.4B, with a 2025 full-year operating profit of ₩1.4B. The share price is ₩1,015, down 76.1% over one year, and the market value is about ₩20B.

What stands out

• Revenue on a trailing basis is ₩160B, with 2025 revenue up 22% to ₩163B after a 16.6% decline in 2024.
• Operating margin is slightly negative on a trailing basis at -1.0%, after a small positive 0.9% in 2025.
• Net losses have been large in several recent years, including ₩10.2B in 2024 and ₩4.4B on a trailing basis.
• Cash of ₩7.2B exceeds borrowings of ₩1.0B, and trailing free cash flow is reported at ₩9.0B.
• The price-to-book ratio is about 0.4, while P/E is not meaningful because earnings are negative; no dividend is paid.
• Recent filings include a change of CEO on 1 October 2026, a shareholders' meeting call, and a trading halt on 9 July 2026.

What to watch

• The upcoming shareholders' meeting and the CEO change, which the filings reference but the data does not explain in detail.
• Whether the company returns to sustained net profitability, given losses in most years since 2021.
• Foreign ownership has fallen from 1.5% to 1.1% over 60 days; no news headlines were available to explain the price decline.