NH Securities: "Hotel Shilla Hotels Drive Profits, Bottom Passed…Target Price Lowered"
Predicted impact: Low
Broker target price cut and Q3 profit recovery already reported in earlier items.
Hotel Shilla호텔신라
008770 · KOSPI · ₩008770 · 호텔신라
₩34,600▼ ₩250 (0.72%)End-of-day · Oct 30, 2026 · End-of-day prices.
Price · 1Y −29.67%
- Market cap
- ₩1.4T
- Enterprise value
- ₩2T
- P/E
- —
- P/B
- 1.2×
- Dividend yield
- 0.0%
- ROE
- −12.1%
- Net margin
- −3.4%
Trailing 12 months from filed financial statements, as of H1 2026. Dividend yield: the 2025 dividend per share from the annual report ÷ today's price.
52-week range−50.8% from the high
₩33,800Today: ₩34,000 – ₩35,350₩70,300
Returns
- 1W−3.6%
- 1M−12.1%
- 3M−20.6%
- 6M−47.2%
- YTD−22.4%
- 1Y−29.7%
- Volume today
- 222,195
- 1.4× the 20-day average
- Traded today
- ₩7.6B
- Listed shares
- 39,248,121
- EPS (12 months)
- −₩3,525
- Earnings yield −10.2%
AI research · Update noteHotel Shilla Q3 Preliminary Results: Operating Profit ₩55.2B and Return to Net ProfitThe filing is a clear positive data point: operating profit rose sharply and the quarter returned to net profit, which the previous report had left open.Read the full report →
Upcoming dates
Full calendar →🎁 Gift this stock
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Signals
Normal- BuzzNormalBuzz 47 of 100 (50 is a normal day for this stock).
- SentimentNegativeNews: Brokers are lowering price targets on slow duty-free recovery, though one sees the earnings bottom as passed. Community: 0 bullish, 0 bearish posts this week.
- MomentumWeak-13.9% over the last month; the price is below its 20-day average.
- News impactHigh10 news items and filings in two weeks; 1 rated high impact, 2 medium.
- StreetTargets going down3 brokers, average target 60% from the price; last 30 days: 0 raised, 1 cut.
Signals describe activity, not recommendations. Not financial advice.
Leveraged ETF flows
Estimated leveraged-ETF rebalance on Oct 30: sell ₩250M at the close (4.4% of 20-day average trading value)
On its 7 biggest days of the last 60 (moves of 3%+), the estimated pressure averaged 1.8% of trading value and pointed the same way 6 of 7 times.
- 2× KODEX Leverage −₩121M
- -2× KODEX 200 Futures Inverse 2X −₩80M
- -1× KODEX Inverse −₩19M
- 2× TIGER 200IT Leverage −₩9.4M
- 2× TIGER Leverage −₩9.3M
Mostly via futures: index funds hedge with KOSPI 200 / KOSDAQ 150 futures, spread here over the index's largest members by market value.
Final after the close. An intraday "if the close were now" estimate needs real-time prices, which we don't have yet.
Estimate based on ETF size and daily moves; actual trades may differ.
ETFs holding this
All ETFs →Held by 32 funds.
- TREX 2000.0%
- WON 2000.0%
- ACE 2000.0%
- ACE 200 TR0.0%
- ACE Leverage2×0.0%
- DAISHIN K2000.0%
- FOCUS 2000.0%
- HANARO 2000.0%
Estimated from the funds' index or underlying stock.
Futures and options
All stock futures →Futures (2026-11): 33,950
Basis −1.88% · implied rate −53.2%
Open interest 11,029 contracts
Futures and options can lose more than you put in. Figures describe the market; they are not predictions or recommendations. Paper trading only.
Hotel Shilla stock overview
Hotel Shilla (호텔신라, KRX: 008770) is listed on KOSPI, in the Retail & Trade sector. The company operates two business segments: TR, which holds government-granted licenses to sell imported famous-brand goods and local specialty products duty-free to foreign visitors and Korean travelers departing abroad, and Hotel & Leisure, which runs hotels offering lodging, food and beverage, and banquet services to foreign and Korean guests, along with managed indoor fitness and sports facilities and a travel agency business that books corporate business travel such as hotels and flights. Its shares closed at ₩34,600 on Oct 30, 2026, down 0.72% on the day, giving it a market value of ₩1.4T.
Key facts
- Market cap
- ₩1.4T
- Sector
- Retail & Trade
- Latest price change
- −0.72%
- As of
- Oct 30, 2026
- Main business
- The company operates two business segments: TR, which holds government-granted licenses to sell imported famous-brand goods and local specialty products duty-free to foreign visitors and Korean travelers departing abroad, and Hotel & Leisure, which runs hotels offering lodging, food and beverage, and banquet services to foreign and Korean guests, along with managed indoor fitness and sports facilities and a travel agency business that books corporate business travel such as hotels and flights.
Quick answers about Hotel Shilla
- What does Hotel Shilla do?
- The company operates two business segments: TR, which holds government-granted licenses to sell imported famous-brand goods and local specialty products duty-free to foreign visitors and Korean travelers departing abroad, and Hotel & Leisure, which runs hotels offering lodging, food and beverage, and banquet services to foreign and Korean guests, along with managed indoor fitness and sports facilities and a travel agency business that books corporate business travel such as hotels and flights.
- What is the market cap of Hotel Shilla?
- The market capitalisation of Hotel Shilla was ₩1.4T at the close on Oct 30, 2026.
- What is the analyst target price for Hotel Shilla?
- The average target price of 3 brokers covering Hotel Shilla is ₩55,333 (range ₩55,000 to ₩56,000), 59.9% above versus the latest price, based on each broker's latest public report within six months.
- Who are the largest shareholders of Hotel Shilla?
- According to the latest official filings, the largest reported holders are Samsung Life Insurance (17.71%, as of May 4, 2026); National Pension Service (7.10%, as of Oct 2, 2026); Korea Investment Management (4.39%, as of Sep 8, 2026).
- When is the next earnings report from Hotel Shilla?
- Korean companies rarely announce results dates in advance. Based on when Hotel Shilla filed the same report in past years, its next 3q results is expected around Nov 14, 2026.
- Does the National Pension Service own Hotel Shilla?
- Yes. The National Pension Service held 7.10% of Hotel Shilla shares as of Oct 2, 2026.
Company profile
The company operates two business segments: TR, which holds government-granted licenses to sell imported famous-brand goods and local specialty products duty-free to foreign visitors and Korean travelers departing abroad, and Hotel & Leisure, which runs hotels offering lodging, food and beverage, and banquet services to foreign and Korean guests, along with managed indoor fitness and sports facilities and a travel agency business that books corporate business travel such as hotels and flights.
Written by AI from the company's latest annual report.
- Korean name
- 호텔신라
- Sector
- Retail & Trade
- Business group
- Samsung
- CEO
- 이부진
- Founded
- May 1973
- Listed
- Mar 1991
- Listed shares
- 39,248,121
- Fiscal year ends
- Month 12
- Website
- www.hotelshilla.net
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Recent news
[Click e-Stock] "Lack of duty-free momentum…Hotel Shilla target price cut by 11%"
Predicted impact: Low
Target price cut of 11%; duty-free weakness and similar broker cuts already in recent window.
Korea Investment & Securities lowers Hotel Shilla target price as duty-free recovery slows
Predicted impact: Low
Broker target price cut on slower duty-free recovery; an opinion, not company news, with no size given.
Recent filings
See all- Investor relations (IR) eventOct 29, 2026
- Preliminary earnings (consolidated)Oct 28, 2026
- Related-party transactionOct 28, 2026
- Advance Notice of Earnings Results Disclosure (Informational Disclosure)Oct 21, 2026
- Amended: Treasury share sale decisionOct 6, 2026
Titles in Korean until English translations are added.
Also known as: Hotel Shilla / 호텔신라 / 008770 / KRX:008770
Source: KRX statistical information