S-1에스원
012750 · KOSPI · ₩012750 · 에스원
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩104,473
vs the current price (₩95,300)
- Enterprise value
- ₩3.1T
- Equity value
- ₩4T
- WACC
- 7.4%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Bear / Base / Bull
- Bear
- ₩65,671
- −31.1%
- Base
- ₩104,473
- +9.6%
- Bull
- ₩170,272
- +78.7%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (7.9%).
Revenue growth
- 5.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (5.4% a year, annual reports), fading to 3% by year 5.
- 4.8%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (5.4% a year, annual reports), fading to 3% by year 5.
- 4.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (5.4% a year, annual reports), fading to 3% by year 5.
- 3.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (5.4% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (5.4% a year, annual reports), fading to 3% by year 5.
Business
- 7.9%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 4.9%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 6.1%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- -3.7%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta -0.27, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩2.9T
- Net debt (borrowings and leases − cash and deposits)
- −₩834B
- + Stakes and investments
- ₩34B
- Associates, long-term financial assets and deposits (book value)
- − Minority interests
- ₩14M
- Shares
- 37,999,178
- Share price
- ₩95,300
- Market cap
- ₩3.6T
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩2.6T | ₩2.8T | ₩2.9T | ₩3T | ₩3.2T | ₩3.3T | ₩3.4T | ₩3.5T |
| Growth | 6.2% | 7.0% | 3.0% | 5.4% | 4.8% | 4.2% | 3.6% | 3.0% |
| EBIT | ₩213B | ₩209B | ₩235B | ₩240B | ₩251B | ₩262B | ₩271B | ₩279B |
| EBIT margin | 8.1% | 7.5% | 8.1% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% |
| After-tax EBIT | ₩154B | ₩152B | ₩170B | ₩174B | ₩182B | ₩190B | ₩197B | ₩203B |
| + Depreciation | — | — | — | ₩149B | ₩156B | ₩162B | ₩168B | ₩173B |
| − Capital spending | ₩158B | ₩159B | ₩194B | ₩185B | ₩194B | ₩202B | ₩209B | ₩216B |
| − Working capital | −₩365B | −₩7.8B | ₩1.9B | −₩5.8B | −₩5.4B | −₩4.9B | −₩4.4B | −₩3.8B |
| Free cash flow | — | — | — | ₩143B | ₩149B | ₩155B | ₩160B | ₩164B |
| Discount factor | — | — | — | 0.931 | 0.867 | 0.807 | 0.751 | 0.700 |
| Present value | — | — | — | ₩133B | ₩129B | ₩125B | ₩120B | ₩115B |
Terminal value ₩3.5T, worth ₩2.5T today: 80% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩45,233 a share)Now 2.11× | ₩62,4111.38× | ₩70,3091.55× | ₩86,9791.92× |
| Price / earnings (last 12 months: ₩4,020 a share)Now 23.7× | ₩48,65812.1× | ₩59,06014.7× | ₩77,64319.3× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩4,921 a share)Now 19.4× | ₩59,57412.1× | ₩72,31014.7× | ₩95,06219.3× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.4% | ₩106,911 | ₩114,385 | ₩123,557 | ₩135,080 | ₩149,988 |
| 6.9% | ₩99,568 | ₩105,680 | ₩113,040 | ₩122,073 | ₩133,420 |
| 7.4% | ₩93,376 | ₩98,454 | ₩104,473 | ₩111,722 | ₩120,617 |
| 7.9% | ₩88,085 | ₩92,361 | ₩97,362 | ₩103,291 | ₩110,430 |
| 8.4% | ₩83,512 | ₩87,154 | ₩91,366 | ₩96,292 | ₩102,132 |
Now (TTM)
- Market cap
- ₩3.6T
- Enterprise value
- ₩2.7T
- P/E
- 23.7×
- P/B
- 2.1×
- P/S
- 1.3×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩72,100 | ₩59,200 | ₩60,000 | ₩59,300 | ₩73,900 |
| Market cap | ₩2.7T | ₩2.2T | ₩2.3T | ₩2.3T | ₩2.8T |
| P/E | 15.3× | 12.7× | 12.0× | 14.9× | 21.8× |
| P/B | 1.6× | 1.4× | 1.4× | 1.5× | 1.9× |
| P/S | 0.9× | 0.8× | 0.9× | 0.9× | 1.2× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 0.0% | 0.0% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| S-1 | 23.7× | 2.1× | 1.3× | — | 0.0% |
| Cheil Worldwide | 9.9× | 1.4× | 0.5× | — | 6.5% |
| Doosan Tesna | 54.8× | 4.2× | 5.7× | — | 0.2% |
| Lotte Tour Development | 15.6× | 2.2× | 1.1× | — | 0.0% |
| Soulbrain Holdings | 1.3× | 0.4× | 1.2× | — | 1.3% |
| Innocean Worldwide | 5.4× | 0.6× | 0.3× | — | 6.8% |
| Korea Ratings | 18.0× | 4.0× | 4.1× | — | 7.9% |
| Similar companies (median) | 12.8× | 1.8× | 1.2× | — | 3.9% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: S-1 / 에스원 / 012750 / KRX:012750
Source: KRX statistical information