Wise birds와이즈버즈
273060 · KOSDAQ · ₩273060 · 와이즈버즈
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩11,323
vs the current price (₩3,440)
- Enterprise value
- ₩153B
- Equity value
- ₩111B
- WACC
- 5.9%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 229% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩3,440, the model needs an operating margin of 9.0% every year (it uses 13.8%).
- Or revenue growth −19.0 points a year higher than assumed in each of the 5 years.
- Margins ranged from 1.6% to 16.6% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
- In the projection, spending on equipment, software and working capital takes most or all of the after-tax operating profit, so free cash flow is thin. Companies that invest heavily often look like this until spending slows.
- Today's P/E is 5.4× against a typical 26.5× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩4,253
- +23.6%
- Base
- ₩11,323
- +229.2%
- Bull
- ₩25,011
- +627.1%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
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Cycle options
Margin path
Every year uses the cycle-average margin (13.8%).
Revenue growth
- 25%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (42.4% a year, annual reports), fading to 3% by year 5.
- 19.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (42.4% a year, annual reports), fading to 3% by year 5.
- 14%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (42.4% a year, annual reports), fading to 3% by year 5.
- 8.5%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (42.4% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (42.4% a year, annual reports), fading to 3% by year 5.
Business
- 13.8%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 13.7%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 17.1%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 40%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.11%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-28.
- 0.79
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.69, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.61%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩50B
- Net debt (borrowings and leases − cash and deposits)
- ₩46B
- + Stakes and investments
- ₩3.7B
- Associates, long-term financial assets and deposits (book value)
- Shares
- 9,828,856
- Share price
- ₩3,440
- Market cap
- ₩34B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩14B | ₩31B | ₩46B | ₩63B | ₩75B | ₩86B | ₩93B | ₩96B |
| Growth | −12.1% | 122.2% | 47.9% | 25.0% | 19.5% | 14.0% | 8.5% | 3.0% |
| EBIT | ₩219M | ₩2.3B | ₩7.6B | ₩8.7B | ₩10B | ₩12B | ₩13B | ₩13B |
| EBIT margin | 1.6% | 7.5% | 16.6% | 13.8% | 13.8% | 13.8% | 13.8% | 13.8% |
| After-tax EBIT | ₩159M | ₩1.7B | ₩5.5B | ₩6.3B | ₩7.5B | ₩8.6B | ₩9.3B | ₩9.6B |
| + Depreciation | — | — | — | ₩8.6B | ₩10B | ₩12B | ₩13B | ₩13B |
| − Capital spending | ₩6.5B | ₩1B | ₩474M | ₩11B | ₩13B | ₩15B | ₩16B | ₩16B |
| − Working capital | −₩1B | −₩2.8B | −₩1B | ₩5B | ₩4.9B | ₩4.2B | ₩2.9B | ₩1.1B |
| Free cash flow | — | — | — | −₩880M | ₩59M | ₩1.5B | ₩3.2B | ₩5.2B |
| Discount factor | — | — | — | 0.944 | 0.891 | 0.841 | 0.794 | 0.750 |
| Present value | — | — | — | −₩831M | ₩52M | ₩1.2B | ₩2.6B | ₩3.9B |
Terminal value ₩195B, worth ₩146B today: 95% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩5,103 a share)Now 0.67× | ₩4,6230.91× | ₩6,4721.27× | ₩10,4622.05× |
| Price / earnings (last 12 months: ₩642 a share)Now 5.36× | ₩6,44010.0× | ₩17,03226.5× | ₩49,17276.6× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩405 a share)Now 8.50× | ₩4,06310.0× | ₩10,74726.5× | ₩31,02776.6× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 4.9% | ₩12,713 | ₩14,713 | ₩17,389 | ₩21,158 | ₩26,865 |
| 5.4% | ₩10,530 | ₩12,008 | ₩13,911 | ₩16,458 | ₩20,045 |
| 5.9% | ₩8,794 | ₩9,918 | ₩11,323 | ₩13,134 | ₩15,556 |
| 6.4% | ₩7,382 | ₩8,257 | ₩9,325 | ₩10,660 | ₩12,381 |
| 6.9% | ₩6,213 | ₩6,906 | ₩7,736 | ₩8,750 | ₩10,018 |
Now (TTM)
- Market cap
- ₩34B
- Enterprise value
- ₩79B
- P/E
- 5.4×
- P/B
- 0.7×
- P/S
- 0.7×
- EV/EBITDA
- —
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩4,425 | ₩3,615 | ₩7,880 | ₩6,250 | ₩8,700 |
| Market cap | ₩43B | ₩36B | ₩77B | ₩61B | ₩86B |
| P/E | 23.1× | 16.3× | 88.6× | 27.4× | 31.5× |
| P/B | 0.9× | 0.7× | 1.7× | 1.3× | 2.1× |
| P/S | 1.0× | 1.2× | 5.6× | 3.9× | 7.0× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 0.0% | — | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Wise birds | 5.4× | 0.7× | 0.7× | — | 0.0% |
| S-1 | 23.7× | 2.1× | 1.3× | — | 0.0% |
| Cheil Worldwide | 9.7× | 1.3× | 0.5× | — | 6.6% |
| Doosan Tesna | 59.6× | 4.5× | 6.2× | — | 0.2% |
| Lotte Tour Development | 16.0× | 2.2× | 1.2× | — | 0.0% |
| Soulbrain Holdings | 1.3× | 0.4× | 1.3× | — | 1.3% |
| Innocean Worldwide | 5.5× | 0.6× | 0.3× | — | 6.7% |
| Similar companies (median) | 12.9× | 1.7× | 1.2× | — | 0.7% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Wise birds / 와이즈버즈 / 273060 / KRX:273060
Source: KRX statistical information