P&K Skin Research Center피엔케이피부임상연구센타
347740 · KOSDAQ · ₩347740 · 피엔케이피부임상연구센타
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩3,398
vs the current price (₩1,811)
- Enterprise value
- ₩70B
- Equity value
- ₩102B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 88% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩1,811, the model needs an operating margin of 7.4% every year (it uses 19.7%).
- Or revenue growth −26.4 points a year higher than assumed in each of the 5 years.
- Margins ranged from 9.3% to 36.9% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
- The group includes a financial business (an insurer, bank or broker), whose investments and minority shareholders are left out here. A sum-of-the-parts view usually fits groups like this better.
- Today's P/E is 14.6× against a typical 14.2× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩2,603
- +43.7%
- Base
- ₩3,398
- +87.6%
- Bull
- ₩4,709
- +160.0%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (19.7%).
Revenue growth
- 8.3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.3% a year, annual reports), fading to 3% by year 5.
- 6.9%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.3% a year, annual reports), fading to 3% by year 5.
- 5.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.3% a year, annual reports), fading to 3% by year 5.
- 4.3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.3% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (8.3% a year, annual reports), fading to 3% by year 5.
Business
- 19.7%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 5.5%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so 80% of capital spending (most spending replaces equipment that wears out).
- 6.9%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 16.2%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 104 weeks of weekly returns against KOSPI (official index); raw beta 0.29, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩24B
- Net debt (borrowings and leases − cash and deposits)
- −₩32B
- Shares
- 30,010,576
- Share price
- ₩1,811
- Market cap
- ₩54B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩15B | ₩18B | ₩23B | ₩26B | ₩27B | ₩29B | ₩30B | ₩31B |
| Growth | −17.3% | 20.2% | 27.7% | 8.3% | 6.9% | 5.6% | 4.3% | 3.0% |
| EBIT | ₩1.4B | ₩2.6B | ₩3.9B | ₩5B | ₩5.4B | ₩5.7B | ₩5.9B | ₩6.1B |
| EBIT margin | 9.3% | 14.5% | 17.3% | 19.7% | 19.7% | 19.7% | 19.7% | 19.7% |
| After-tax EBIT | ₩1,000M | ₩1.9B | ₩2.9B | ₩3.7B | ₩3.9B | ₩4.1B | ₩4.3B | ₩4.4B |
| + Depreciation | — | — | — | ₩1.4B | ₩1.5B | ₩1.6B | ₩1.7B | ₩1.7B |
| − Capital spending | ₩1.6B | ₩622M | ₩1.5B | ₩1.8B | ₩1.9B | ₩2B | ₩2.1B | ₩2.1B |
| − Working capital | ₩4B | −₩1.1B | −₩948M | ₩318M | ₩287M | ₩249M | ₩202M | ₩147M |
| Free cash flow | — | — | — | ₩3B | ₩3.2B | ₩3.5B | ₩3.7B | ₩3.9B |
| Discount factor | — | — | — | 0.932 | 0.868 | 0.809 | 0.754 | 0.703 |
| Present value | — | — | — | ₩2.8B | ₩2.8B | ₩2.8B | ₩2.8B | ₩2.7B |
Terminal value ₩80B, worth ₩56B today: 80% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩2,745 a share)Now 0.66× | ₩2,0430.74× | ₩3,0921.13× | ₩5,5772.03× |
| Price / earnings (last 12 months: ₩124 a share)Now 14.6× | ₩1,33510.7× | ₩1,76514.2× | ₩2,66621.4× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩204 a share)Now 8.89× | ₩2,18710.7× | ₩2,89114.2× | ₩4,36821.4× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2021, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩3,506 | ₩3,708 | ₩3,958 | ₩4,272 | ₩4,682 |
| 6.8% | ₩3,288 | ₩3,451 | ₩3,649 | ₩3,892 | ₩4,199 |
| 7.3% | ₩3,104 | ₩3,239 | ₩3,398 | ₩3,591 | ₩3,828 |
| 7.8% | ₩2,948 | ₩3,060 | ₩3,191 | ₩3,347 | ₩3,535 |
| 8.3% | ₩2,813 | ₩2,908 | ₩3,017 | ₩3,145 | ₩3,296 |
Now (TTM)
- Market cap
- ₩54B
- Enterprise value
- ₩22B
- P/E
- 14.6×
- P/B
- 0.7×
- P/S
- 2.3×
- EV/EBITDA
- —
- Dividend yield
- 2.8%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩2,560 | ₩2,105 | ₩2,460 | ₩3,035 | ₩4,588 |
| Market cap | ₩77B | ₩63B | ₩74B | ₩91B | ₩138B |
| P/E | 16.4× | 10.9× | 15.7× | 12.8× | 18.9× |
| P/B | 1.0× | 0.8× | 1.0× | 1.3× | 2.2× |
| P/S | 3.4× | 3.5× | 5.0× | 5.1× | 7.9× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 2.0% | 1.9% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| P&K Skin Research Center | 14.6× | 0.7× | 2.3× | — | 2.8% |
| S-1 | 24.3× | 2.2× | 1.3× | — | 0.0% |
| Cheil Worldwide | 8.5× | 1.2× | 0.4× | — | 6.7% |
| Doosan Tesna | 50.9× | 3.9× | 5.3× | — | 0.2% |
| Lotte Tour Development | 15.2× | 2.1× | 1.1× | — | 0.0% |
| Soulbrain Holdings | 1.3× | 0.4× | 1.2× | — | 1.3% |
| Innocean Worldwide | 5.4× | 0.6× | 0.3× | — | 6.8% |
| Similar companies (median) | 11.8× | 1.6× | 1.2× | — | 0.8% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: P&K Skin Research Center / 피엔케이피부임상연구센타 / 347740 / KRX:347740
Source: KRX statistical information