C&R Research씨엔알리서치
359090 · KOSDAQ · ₩359090 · 씨엔알리서치
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩6,772
vs the current price (₩2,215)
- Enterprise value
- ₩76B
- Equity value
- ₩78B
- WACC
- 7.0%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 206% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩2,215, the model needs an operating margin of 2.7% every year (it uses 7.3%).
- Or revenue growth −25.1 points a year higher than assumed in each of the 5 years.
- Margins ranged from 2.1% to 13.5% over the last 5 years, so this is a cyclical business. The model uses the average; the price may be set by where the cycle is now. Try the margin fade option.
- 100% of the last 12 months' net profit came from outside operations (stakes in other companies, interest, one-offs). The model adds those stakes at book value but doesn't project that income.
- Today's P/E is 15.3× against a typical 16.5× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩3,513
- +58.6%
- Base
- ₩6,772
- +205.7%
- Bull
- ₩12,478
- +463.3%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (7.3%).
Revenue growth
- 10.2%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (10.2% a year, annual reports), fading to 3% by year 5.
- 8.4%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (10.2% a year, annual reports), fading to 3% by year 5.
- 6.6%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (10.2% a year, annual reports), fading to 3% by year 5.
- 4.8%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (10.2% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 3 years' revenue growth (10.2% a year, annual reports), fading to 3% by year 5.
Business
- 7.3%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 5 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 3%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: not in the statements, so a typical level.
- 4%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: not in the statements, so a typical level.
- 1.8%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta -0.5, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩64B
- Net debt (borrowings and leases − cash and deposits)
- ₩2.3B
- + Stakes and investments
- ₩4.1B
- Associates, long-term financial assets and deposits (book value)
- Shares
- 11,494,143
- Share price
- ₩2,215
- Market cap
- ₩25B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩55B | ₩60B | ₩65B | ₩70B | ₩76B | ₩81B | ₩85B | ₩87B |
| Growth | 13.6% | 8.3% | 8.9% | 10.2% | 8.4% | 6.6% | 4.8% | 3.0% |
| EBIT | ₩6.2B | ₩3.6B | ₩1.4B | ₩5.1B | ₩5.5B | ₩5.9B | ₩6.2B | ₩6.4B |
| EBIT margin | 11.3% | 6.1% | 2.1% | 7.3% | 7.3% | 7.3% | 7.3% | 7.3% |
| After-tax EBIT | ₩4.5B | ₩2.6B | ₩1B | ₩3.7B | ₩4B | ₩4.3B | ₩4.5B | ₩4.6B |
| + Depreciation | — | — | — | ₩2.1B | ₩2.3B | ₩2.4B | ₩2.5B | ₩2.6B |
| − Capital spending | — | — | — | ₩2.8B | ₩3B | ₩3.2B | ₩3.4B | ₩3.5B |
| − Working capital | −₩375M | ₩3.5B | ₩2.6B | ₩117M | ₩106M | ₩90M | ₩70M | ₩46M |
| Free cash flow | — | — | — | ₩2.9B | ₩3.2B | ₩3.4B | ₩3.6B | ₩3.7B |
| Discount factor | — | — | — | 0.934 | 0.873 | 0.816 | 0.762 | 0.712 |
| Present value | — | — | — | ₩2.7B | ₩2.8B | ₩2.8B | ₩2.7B | ₩2.6B |
Terminal value ₩88B, worth ₩62B today: 82% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩4,302 a share)Now 0.51× | ₩2,9240.68× | ₩7,2411.68× | ₩11,0052.56× |
| Price / earnings (last 12 months: ₩145 a share)Now 15.3× | ₩1,59611.0× | ₩2,38216.5× | ₩2,80019.4× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩285 a share)Now 7.78× | ₩3,14211.0× | ₩4,68816.5× | ₩5,51219.4× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2022, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.0% | ₩7,032 | ₩7,676 | ₩8,481 | ₩9,512 | ₩10,884 |
| 6.5% | ₩6,383 | ₩6,900 | ₩7,532 | ₩8,320 | ₩9,330 |
| 7.0% | ₩5,843 | ₩6,266 | ₩6,772 | ₩7,391 | ₩8,162 |
| 7.5% | ₩5,386 | ₩5,736 | ₩6,151 | ₩6,647 | ₩7,253 |
| 8.0% | ₩4,994 | ₩5,289 | ₩5,633 | ₩6,038 | ₩6,525 |
Now (TTM)
- Market cap
- ₩25B
- Enterprise value
- ₩27B
- P/E
- 15.3×
- P/B
- 0.5×
- P/S
- 0.4×
- EV/EBITDA
- —
- Dividend yield
- 2.3%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|
| Price | ₩4,500 | ₩5,810 | ₩5,950 | ₩5,700 | ₩10,324 |
| Market cap | ₩52B | ₩67B | ₩68B | ₩66B | ₩119B |
| P/E | 20.0× | 17.4× | 12.3× | 16.7× | — |
| P/B | 1.0× | 1.4× | 1.6× | 1.8× | 3.9× |
| P/S | 0.8× | 1.1× | 1.2× | 1.4× | 2.7× |
| EV/EBITDA | — | — | — | — | — |
| Dividend yield | 1.1% | 0.9% | — | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| C&R Research | 15.3× | 0.5× | 0.4× | — | 2.3% |
| S-1 | 24.0× | 2.1× | 1.3× | — | 0.0% |
| Cheil Worldwide | 9.8× | 1.3× | 0.5× | — | 6.5% |
| Doosan Tesna | 54.7× | 4.1× | 5.7× | — | 0.2% |
| Lotte Tour Development | 15.4× | 2.2× | 1.1× | — | 0.0% |
| Soulbrain Holdings | 1.3× | 0.4× | 1.3× | — | 1.3% |
| Innocean Worldwide | 5.5× | 0.6× | 0.3× | — | 6.7% |
| Similar companies (median) | 12.6× | 1.7× | 1.2× | — | 0.7% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: C&R Research / 씨엔알리서치 / 359090 / KRX:359090
Source: KRX statistical information