Messe eSang메쎄이상
408920 · KOSDAQ · ₩408920 · 메쎄이상
Valuation model · Discounted cash flow (DCF)
We use a 5-year discounted cash flow: the value of the cash the business is expected to produce, in today's money.
Fair value per share
₩10,942
vs the current price (₩2,835)
- Enterprise value
- ₩410B
- Equity value
- ₩473B
- WACC
- 7.3%
Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal. This is not financial advice.
Why the model and the price differ
The model is 286% away from today's price. A gap this size usually means the market expects something the past figures don't show yet, or the model leaves something out. What we can see:
- To match today's price of ₩2,835, the model needs an operating margin of 3.8% every year (it uses 25.1%).
- Today's P/E is 7.0× against a typical 8.4× over the last 10 years.
Treat the model as a starting point: change the assumptions to the story you believe, and compare with the multiples check below.
Bear / Base / Bull
- Bear
- ₩7,920
- +179.3%
- Base
- ₩10,942
- +285.9%
- Bull
- ₩15,810
- +457.7%
Bear: revenue growth 3 points lower every year, EBIT margin 2 points lower, WACC 1 point higher. Bull: the opposite.
Assumptions
Sign in to change the assumptions and see the results update. Sign in
Cycle options
Margin path
Every year uses the cycle-average margin (25.1%).
Revenue growth
- 19.7%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (19.7% a year, annual reports), fading to 3% by year 5.
- 15.5%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (19.7% a year, annual reports), fading to 3% by year 5.
- 11.4%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (19.7% a year, annual reports), fading to 3% by year 5.
- 7.2%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (19.7% a year, annual reports), fading to 3% by year 5.
- 3%
How much sales grow that year, compared with the year before.
Default: the last 2 years' revenue growth (19.7% a year, annual reports), fading to 3% by year 5.
Business
- 25.1%
Operating profit as a share of revenue.
Default: through-the-cycle average of the last 12 months and the last 4 annual reports' operating margins.
- 27.5%
Share of operating profit paid as corporate tax.
Default: Korea's top corporate tax rate (25%) plus 10% local income tax.
- 2.2%
The non-cash cost of wearing out equipment, added back to cash flow (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- 2.7%
Money spent on factories, equipment, software and other long-term assets (% of revenue).
Default: average of the last 3 annual reports (cash flow statements; equipment and intangibles).
- -4.7%
Stock and unpaid customer bills, less unpaid supplier bills, as a % of revenue. Each year's extra revenue ties up this much more cash.
Default: working capital (current assets less cash and deposits, minus current liabilities other than borrowings) as a share of revenue, averaged over the last 3 years.
Discount rate
- 2%
How fast cash flows keep growing every year after year 5.
Default: about Korea's long-run inflation plus real growth.
- 4.01%
Yield on Korea's 10-year government bond: the return with almost no risk.
Default: Korea Treasury Bond 10-year yield on 2026-10-30.
- 0.6
How much the share moves when the market moves: 1 means just like the market.
Default: 105 weeks of weekly returns against KOSPI (official index); raw beta 0.01, adjusted toward 1 and kept between 0.6 and 2.0.
- 5.5%
The extra return investors want for owning shares instead of bonds.
Default: a typical premium for Korean shares.
- 5.51%
The interest rate the company would pay to borrow.
Default: the 10-year yield plus a 1.5% credit spread.
Starting point
- Revenue (TTM to H1 2026)
- ₩78B
- Net debt (borrowings and leases − cash and deposits)
- −₩61B
- + Stakes and investments
- ₩2.3B
- Associates, long-term financial assets and deposits (book value)
- Shares
- 43,232,455
- Share price
- ₩2,835
- Market cap
- ₩123B
TTM = trailing 12 months: the last four reported quarters added together. "TTM to H1 2026" is the 12 months up to the latest quarterly or half-year report (H1 = to the end of June). Year 1 grows from there.
Past years and projection
Grey columns are reported results from the annual reports (after-tax EBIT at the model's tax rate), so you can check the growth and margin assumptions against the past. Years 1–5 are the model.
| FY2023 | FY2024 | FY2025 | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | ₩51B | ₩67B | ₩73B | ₩94B | ₩108B | ₩120B | ₩129B | ₩133B |
| Growth | — | 32.0% | 8.6% | 19.7% | 15.5% | 11.4% | 7.2% | 3.0% |
| EBIT | ₩11B | ₩17B | ₩19B | ₩23B | ₩27B | ₩30B | ₩32B | ₩33B |
| EBIT margin | 22.0% | 25.5% | 26.1% | 25.1% | 25.1% | 25.1% | 25.1% | 25.1% |
| After-tax EBIT | ₩8.1B | ₩12B | ₩14B | ₩17B | ₩20B | ₩22B | ₩23B | ₩24B |
| + Depreciation | ₩1B | ₩1.4B | ₩1.7B | ₩2.1B | ₩2.4B | ₩2.6B | ₩2.8B | ₩2.9B |
| − Capital spending | ₩875M | ₩4B | ₩381M | ₩2.5B | ₩2.9B | ₩3.3B | ₩3.5B | ₩3.6B |
| − Working capital | −₩7.9B | −₩763M | −₩2.3B | −₩724M | −₩682M | −₩579M | −₩407M | −₩182M |
| Free cash flow | ₩16B | ₩11B | ₩17B | ₩17B | ₩20B | ₩22B | ₩23B | ₩24B |
| Discount factor | — | — | — | 0.932 | 0.868 | 0.809 | 0.754 | 0.703 |
| Present value | — | — | — | ₩16B | ₩17B | ₩18B | ₩18B | ₩17B |
Terminal value ₩462B, worth ₩324B today: 79% of enterprise value. It assumes spending settles at 110% of depreciation once growth slows to the terminal rate.
Cross-check: what the market has paid before
For cyclical businesses, analysts check a DCF against the multiples the stock has traded at through past cycles. Price / book is the usual anchor for them: P/E looks highest at the bottom of a cycle, when earnings are smallest, and lowest at the top. The price each band would give today:
| Low | Typical | High | |
|---|---|---|---|
| Price / book (book value ₩1,953 a share)Now 1.45× | ₩2,8351.45× | ₩3,3601.72× | ₩4,6682.39× |
| Price / earnings (last 12 months: ₩403 a share)Now 7.04× | ₩2,8076.96× | ₩3,3728.37× | ₩4,70111.7× |
| P/E on run-rate earnings (Q2 2026 × 4: ₩502 a share)Now 5.65× | ₩3,4966.96× | ₩4,2008.37× | ₩5,85511.7× |
Low, typical and high are the 10th percentile, middle and 90th percentile of month-end multiples since 2023, each against the latest report out by then, per share at today's share count; loss years and P/E above 100 are left out. Run-rate earnings are one quarter × 4, not a forecast. Model estimate based on the assumptions shown. Not a price target and not a buy or sell signal.
Sensitivity
Fair value per share as two inputs change; the middle is the current case.
| WACC ↓ · Terminal growth → | 1.0% | 1.5% | 2.0% | 2.5% | 3.0% |
|---|---|---|---|---|---|
| 6.3% | ₩11,260 | ₩12,122 | ₩13,183 | ₩14,523 | ₩16,269 |
| 6.8% | ₩10,399 | ₩11,099 | ₩11,946 | ₩12,989 | ₩14,306 |
| 7.3% | ₩9,674 | ₩10,253 | ₩10,942 | ₩11,773 | ₩12,798 |
| 7.8% | ₩9,056 | ₩9,541 | ₩10,111 | ₩10,787 | ₩11,605 |
| 8.3% | ₩8,522 | ₩8,934 | ₩9,412 | ₩9,971 | ₩10,636 |
Now (TTM)
- Market cap
- ₩123B
- Enterprise value
- ₩54B
- P/E
- 7.0×
- P/B
- 1.5×
- P/S
- 1.6×
- EV/EBITDA
- 2.4×
- Dividend yield
- 0.0%
Over time (at each year end)
| 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|
| Price | ₩3,210 | ₩1,980 | ₩2,390 | ₩3,995 |
| Market cap | ₩139B | ₩86B | ₩103B | ₩173B |
| P/E | 9.0× | 6.3× | 19.4× | — |
| P/B | 1.7× | 1.2× | 1.7× | 26.5× |
| P/S | 1.9× | 1.3× | 2.0× | — |
| EV/EBITDA | 3.6× | 1.9× | 4.9× | — |
| Dividend yield | 0.0% | 0.0% | — | — |
Versus similar companies
| Company | P/E | P/B | P/S | EV/EBITDA | Dividend yield |
|---|---|---|---|---|---|
| Messe eSang | 7.0× | 1.5× | 1.6× | 2.4× | 0.0% |
| S-1 | 24.0× | 2.1× | 1.3× | — | 0.0% |
| Cheil Worldwide | 9.8× | 1.3× | 0.5× | — | 6.5% |
| Doosan Tesna | 54.7× | 4.1× | 5.7× | — | 0.2% |
| Lotte Tour Development | 15.4× | 2.2× | 1.1× | — | 0.0% |
| Soulbrain Holdings | 1.3× | 0.4× | 1.3× | — | 1.3% |
| Innocean Worldwide | 5.5× | 0.6× | 0.3× | — | 6.7% |
| Similar companies (median) | 12.6× | 1.7× | 1.2× | — | 0.7% |
Calculated from end-of-day prices and filed financial statements. Not a recommendation. This is not financial advice.
Also known as: Messe eSang / 메쎄이상 / 408920 / KRX:408920
Source: KRX statistical information