PlayD플레이디

PlayD's trailing profits are thin and its shares have fallen sharply, with 2025 the peak year so far.

PlayD is a Korean digital advertising agency that also sells health supplements online. Trailing twelve-month revenue to H1 2026 was about ₩42.9B with net income of ₩4.5B, below its 2025 full-year levels of ₩40.2B revenue and ₩5.9B net income. The shares closed at ₩2,155 on 2026-10-22, down 56.5% over one year and near the 52-week low of ₩2,105.

What stands out

• Trailing operating margin is 10.4%, down from 15.5% in 2025, though trailing revenue is still above 2025.
• The company holds about ₩27.8B in cash and reports no borrowings, with liabilities at 62.3% of equity.
• The filing record shows a Change of CEO and a corporate value-up plan published on 2026-03-27.
• The model-based fair value range is ₩6,885 to ₩10,939, with a base case of ₩8,363; these are model outputs, not forecasts or targets.
• Trailing free cash flow is about ₩13.2B, and the data shows a trailing dividend yield of 8.8%.

What to watch

• Foreign investors were net sellers over the last 20 days, and foreign ownership is 2.3%.
• The next annual results and any further filings after the half-year report on 2026-08-14.
• The data includes no news headlines, so recent news coverage cannot be assessed.