Mobidays모비데이즈

Mobidays is profitable on a trailing basis but its share price has fallen sharply over the past year.

Mobidays runs an online advertising agency business focused on mobile performance marketing, and has a small K-POP merchandise subsidiary. On a trailing twelve-month basis to H1 2026 it reported revenue of ₩43.6B, operating income of ₩4.1B and net income of ₩1.3B, with ₩31.4B in cash against ₩12.4B of borrowings. The share price closed at ₩3,610 on 2026-10-23, down 57.7% over one year.

What stands out

• Full-year 2025 revenue was ₩44.4B, up 19.1%, with operating income of ₩4.5B and net income of ₩2.7B, a clear step up from the 2024 loss.
• TTM operating margin is 9.4% but net margin is 2.9% and ROE is 3.4%, so profit is thin relative to sales and equity.
• Liabilities are 178.3% of equity, though cash exceeds borrowings in the data provided.
• The DCF-based fair value model gives a base case of ₩6,418, with a bear case of ₩3,568 and a bull case of ₩11,177; these are model outputs, not forecasts.
• Recent filings include an amended half-year report, several 5%+ holding and insider shareholding reports, two trading halts in August and September, and a buyback trust contract signed on 2026-08-10. No news headlines were included in the data.

What to watch

• Reasons for the two trading halts in August and September, which are not explained in the data provided.
• Whether the amended half-year report changes the reported H1 2026 figures.
• Foreign ownership fell from 3.3% to 1.3% over the past 60 days, and the data does not say why.